Communication: Keeping in constant contact with in-house teams such as finance, marketing and sales. Constructing reports and analysis on a monthly basis to present.Building contacts: Built a large list of contacts in the photographic industry such as marketing teams, editors of photographic publications, product suppliers and retail sales teams. Organisation: Key organisational skills to make sure targets were kept and met. Including designing a social media and content calender, scheduling and managing projects, and detailed weekly sales reports.SEO management: Used tools such as Bing Webmaster, Google Analytics, Google Search Console, Google Insights and Keyword Planner to analyse, review and implement effective SEO techniques that improved the overall quality of our digital content and search engine rankings.Setting team targets: Setting targets both individually and for the e-commerce team, including sales of items, overall sales, web visitors and social media activity.Product sourcing: Contacting and meeting suppliers to build and expand the e-commerce retail store.Email management: Full control of our bi-weekly email marketing campaigns, including content, targeting specific contacts and designing an effective A/B testing schedule to collect data on variables such as day, time and placement.Digital Marketing: Experienced in a variety of paid and free digital marketing tools such as MailChimp, Google Analytics, Google AdWords and Facebook Ads. Complete control of digital marketing budgets, which helped to understand key sales strategies and ideal marketing placement.Print marketing: Produced print adverts and marketing materials with programs such as Adobe InDesign and Photoshop. Including analysis of sales and customer interaction to compare print marketing techniques.Software tools: Experience using Adobe Suit (InDesign, Illustrator, Photoshop), Final Cut Pro Video Editing, Keynote and Sketch.

Website design & optimisation: Knowledge and experience using languages such as CSS, HTML, HTML5 and Javascript, to complete an entire re-design of the company e-commerce website. Including optimisation for tablet and mobile design that lead to a sharp increase in non-desktop sales.Content producer: Copy writing skills to produce key and quality content for webpages. Designed images and other artwork with programs such as Adobe Photoshop and Illustrator, for use throughout the website and on social media.SEO: Produced quality keyword-heavy content that resulted in webpages appearing higher in Google search rankings. Including techniques such a long-tailed keywords, effective alt and meta title optimisation, back-links and producing content in an inverted pyramid style.Email marketing: Designed and produced content for the bi-weekly marketing email that was delivered to a database of 15,000+ contacts. This required extensive HTML skills and knowledge of email templates.Social Media: Regularly updated social media accounts (Facebook, Twitter, Instagram, Flickr, Google +) with relevant content and interacted with our customer base to solve enquiries and issues.

Independent research: Constructed detailed background research that was relevant to the work.Working to a deadline: Successfully worked to strict deadlines for each report, while not comprising quality of work.Digital content: Produced 700-word reports along with images and audio clips, working to structural guidelines and deadlines.Interviews: Designed and carried out interviews to add more depth and structure to my work. This was both audio recording and shorthand note taking.

Recruiting: Contacted various universities and colleges advertising a way for students to become contributors to the site and have their own byline.Website design: Gained vital knowledge in CSS, HTML and basic Javascript language, allowing me to design a user friendly website with the Wordpress content management system. Schedule management: Designed a weekly schedule with set deadlines to divide match reports, previews and post-analysis between our team of 20+ volunteer contributors.Content Management/Production: Set word limits and structural guidelines for our team to target towards when producing content. Contributed reports and other content when needed. Social Media: Posted previews and links to the latest content with eye-catching images.