I am a seasoned and passionate professional in digital advertising, with over 15 years of experience in leading and growing high-performing sales teams across different formats and platforms, such as display, native, video, creative design and solutions, and programmatic. Currently, I am the VP, Head of Performance Sales North America & LATAM, a global leader in mobile app growth and monetization. In this role, I work to drive growth at the heart of the mobile device across EMEA territories, by setting the local strategy and vision, providing input into the development of new products, and opening large doors for new and existing customers. Previously, I was the UK Country Director at Criteo and Deputy Managing Director @ Teads, where I exceeded high 8-figure revenue goals during all quarters of employment, and the Deputy Managing Director at Teads, where I had a track record of exceeding £50m+ targets for all working quarters. My core competencies include ad operations, marketing, networking, client relations, and business strategies, as well as a deep understanding of the EMEA market and its dynamics, opportunities, and challenges. I am motivated by delivering value and results for my clients, partners, and company, and by empowering and developing my team. My goal is to continue to innovate and excel in the digital advertising industry, and to contribute to the mobile growth and transformation of the EMEA region.