• Support and lead multi-disciplinary teams and strategic projects designed to improve/complement various operational aspects of North America's commercial business development activities, business strategies, and change management.• Monitor activities within the North American commercial operations and communicate activities, including performing detailed analysis of assigned products and product lines; project identification, including customer analysis, competitor analysis, and market analysis; provide recommendations and assist in identifying opportunities to maximize profits. • Monitor North American technical operations and communicate activities, including capacity status related to product launches, new customer opportunities, and existing product dose forecast; review and report on various internal product schedules and forecast reports. • Gather and interpret quantitative and qualitative data, generate strategic and actionable insights, create measurable success metrics and dashboards, and monitor the progress of strategic objectives throughout North America Commercial. • Facilitate assigned commercial and operations projects while collaborating with senior management to ensure integration and completion of project goals. Develop materials for executive review and decision-making. • Manage assigned project oversight activities, including project schedule development, project budgets, intra-division liaison, content review and development, project communication, and status reporting. • Assist NA Leadership in monitoring daily management operations by attending and coordinating internal management meetings and interpreting and reporting activities. Communicate with leaders and the commercial team on an ongoing basis and monitor departmental goals and activities.

• Digital Lead - Created, managed, and analyzed all digital marketing tactics, including email marketing, digital ads, webpage, and SEO/SEM.• Supported company rebrand. Strategic and creative with agency to execute photoshoots, develop new website, segmentation strategy, and SEO/SEM tactics. • Helped Equashield effectively launch and market two new products into the medical device space.• Created, maintained, and conducted analytics reporting across multiple platforms. Created and extracted key insights for multi-department KPI reporting. • Managed a team through the development, launch, and promotion of company’s first podcast.• Developed and launched company online ordering platform. • Managed relationships with media agencies to create content and drive traffic.• Worked closely with Sales and Clinical Teams to develop internal training material, uniforms, and customer-facing collateral.• Developed and optimized the company’s Salesforce environment.

• Master user of the Salesforce marketing automation platform. Built drip and nurture campaigns, created and deployed emails and landing pages.• Built and executed digital marketing strategies utilizing campaigns in Salesforce and other digital tools.• Strategized and executed B2B marketing plans across the customer lifecycle.• Analyzed and tested marketing data (conversion rates, traffic, campaign results, A/B testing, etc.) to optimize future digital marketing strategies.• Developed and deployed assets in various communication methods encompassing content, messaging, and look/feel. • Worked closely with PR, Marketing, and Sales to maximize the effectiveness of each program.• Managed, planned, and effectively implemented all marketing operations associated with trade shows.

• Prospected and created new business to introduce medical device to over 250 Hospitals and Oncology Centers in 19 months, spanning a territory of 26 states. Helped drive sales growth 30% YoY in 2018 and 2019.