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Hello! My name is Ryan Cramer - an experienced marketing professional in the Amazon, eCommerce and Affiliate Marketing sectors, with a career spanning since 2014. My initial foray into this domain began at Evergreen Enterprises in Richmond, Virginia as an Affiliate/Partnership Manager for their two D2C brands. In this role, I successfully pioneered a revenue channel through strategic collaborations with deal sites, industry blogs, and influencers, achieving consecutive years of six and seven-figure growth.My professional journey then led me to work with the Indiana Pacers & Fever, NBA and WNBA teams, for a few years before diving into the Amazon Seller ecosystem in 2019 as the Affiliate Manager at Viral Launch. My tenure there was followed by a partnerships role at PingPong Payments (Fintech) , Head of Marketing & Growth at Frisbi (International Small Parcel Shipping & Expansion), and Director of Partner Marketing at Levanta (Affiliate Marketing SaaS). Throughout my career, I've dedicated myself to growing online sellers, brands and service providers, sharing insights on general Amazon selling strategies, affiliate marketing, cross-border eCommerce, international growth & expansion, and engagement with industry influencers.Since August 2020, I've been fortunate to start two separate podcasts, where I produced, hosted and distributed over 300+ episodes with Amazon and eCommerce leaders, reaching a global audience and solidifying my role as a thought leader in the industry. Currently, I consult as OmniMerx Strategy working with other services, SaaS and agencies in the Amazon, eCommerce and Affiliate space until my next great opportunity.
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Amazon Channel ManagerGen-Y HitchMedina, Oh, Us -
Strategic Advisor & ConsultantOmnimerx Strategy Llc Mar 2024 - PresentOhio, United States- Fractional Marketing services & consultancy offered to Amazon and eCommerce service providers, softwares & agencies.- Solutions include: Organizational Leadership, Email Marketing, Brand Development, Content Creation, Partnership Development, Lead Generation, Affiliate Marketing, CRM Optimization & more. -
Director Of Partner MarketingLevanta Aug 2024 - Dec 2024As the Director of Partner Marketing at Levanta, I'm responsible for driving new leads and customer acquisition through strategic partner marketing efforts. Key Responsibilities:- Develop and implement comprehensive partner marketing strategies to drive net new leads and customer acquisition.- Identify and cultivate strategic partnerships with relevant industry players, including agencies, technology partners, and influential affiliates.- Manage paid and earned partnership opportunities, ensuring they align with Levanta’s growth objectives.- Collaborate with the content marketing team to create co-marketing campaigns that resonate with our Ideal Customer Profile (ICP).- Plan and execute Levanta webinars and other partner-centric events to generate leads and increase brand visibility.- Work closely with the Events & Operations Marketing Manager to integrate partner marketing efforts with event marketing strategies.- Measure and report on the effectiveness of partner marketing campaigns, using data to optimize strategies and drive continuous improvement. -
Head Of Marketing And GrowthFrisbi May 2022 - Feb 2024• Planned and Executed successful re-branding from First Choice Shipping to Frisbi in first 4 months of joining team.• Part of Leadership Team, meeting weekly/quarterly to plan, develop and execute company goals and objectives via the EOS model.• Leader of the Marketing Department, executing on internal and external marketing initiatives to drive awareness and growth of current and future Frisbi customers.• Created, produced and hosted the podcast, “The Global Spin” - Hosted 20 episodes with guest Amazon business owners, service professionals and thought leaders in the Amazon and eCommerce space. -
Partnerships Marketing ManagerPingpong Apr 2020 - May 2022• Business Development of existing and new partnerships/influencers in the Amazon and eCommerce space.• Ongoing collaboration and optimization of Amazon Service Providers, Industry Influencers and thought leaders.• Sponsorship & Event Marketing for all digital and in person conferences - Prosper Show, 7 Figure Seller Summit, Billion Dollar Seller Summit and AMZ Seller Summit, etc.• Thought Leader for Amazon and eCommerce based content - including webinars, blog exchanges and campaign messaging for external use (Email, Instagram, Youtube, LinkedIn, Facebook, etc.)• Podcast Host & Producer of "Crossover Commerce" - Streaming LIVE to various social media platforms; 250 episodes with leaders in the Amazon and Ecommerce Community -
Affiliate Marketing ManagerViral Launch Jun 2019 - Apr 2020Indianapolis, Indiana Area• Directly responsible for management and growth of all domestic and international Amazon affiliate partnerships through relationship development, launching creative product promotions and consistent, effective communication• Successfully drove $1.7 million in new and recurring SaaS revenue through affiliate marketing/partnership and expanded active subscriber count 20% in 7 months• Developed promotional campaigns and strategies for Amazon educators, tech entrepreneurs and eCommerce agencies that resulted in the highest new subscription rates in affiliate program history• Collaborate daily with CEO, Director of Enterprise Sales and Partnerships, and CFO to distill data into actionable insights that help drive change and growthOther responsibilities include:• Exploring, assessing, and executing new approaches with existing and future Amazon and eCommerce partners.• Developing strategy plans, and reviewing campaign performance using internal, external reporting and analytics tools. • Managing the affiliate and partnership program budget and sales forecasting.• Developing and maintaining testing, research, competitive Amazon seller analysis and data-driven decisions to optimize future plans.• Closely monitoring the competitive eCommerce landscape, evaluate new technologies, platforms, strategies, and tactics, bringing recommendations back to the team to ensure our continued evolution and growth. -
Indiana Fever Sr. Group Events SpecialistPacers Sports & Entertainment Oct 2017 - Jun 2019Indianapolis, Indiana Area• Proactive development & management of 130+ Fever/Pacers accounts through group outings, organization events and unique fan experiences at Bankers Life Fieldhouse• Significant growth year over year in group sales revenue.• Works closely with Ticket Sales Manager, Digital Marketing, Game Operations and Facilities teams to plan, promote and execute group outing promotions and opportunities.• Leads Fever Ticket Sales staff and Pacers Group Sales teams in specialized training meetings• Interviewed, hired and led team of interns for the Indiana Fever. Created projects to help develop their sales, marketing and customer services skills (Summer 2018).• Guest speaker at university level sports business classes.• Pacers Sports and Entertainment University - Inaugural Participant (February 2018 - March 2019).• PS&E Women's Network - Board Member (February 2019 - present) -
Indiana Fever Group Event SpecialistPacers Sports & Entertainment Feb 2016 - Oct 2017Indianapolis, Indiana Area• Managed over 100 Fever/Pacers unique accounts by providing first class customer service• Planned group outings and events for organizations before, during or after games at Bankers Life Fieldhouse• Provided customer support while building relationships, and resolving any issues or concerns• Coordinated and assisted with pre-game, in game and post-game fan experiences. Such experiences included:- Court of Dreams on Bankers Life Fieldhouse Main Floor- Community Nights with player talks- Non-Profit recognition and fundraising- Faith and Family Night- Youth Basketball Clinics and autograph sessions2017 Season:- #10 in entire WNBA for group revenue generated for veteran sellers ($63,358.80)- #19 in entire WNBA for total new revenue generated for veteran sellers ($65,374.80)- #2 in group sales revenue across the entire WNBA in June 2017- Led the Indiana Fever in Group Ticket Sales ($63,358.80)-Partnered with over 80 library branches throughout Indiana to develop and grow our Summer Reading Program-Planned and executed training sessions for multiple departments throughout the season2016 Season:- #4 in entire WNBA for group revenue generated for rookie sellers ($45,066.84)- #8 in entire WNBA for total new revenue generated for rookie sellers ($45,066.84) -
Affiliate Marketing ManagerEvergreen Enterprises Mar 2014 - Feb 2016Richmond, Virginia AreaResponsible for Performance Marketing and Business Development for 2 D2C Brands - FansWithPride.com & GiftedLiving.comOther Responsibilities:-Business Development through performance marketing channel - 250% revenue growth year over year-Built revenue channel for the company in 2014 to just over $650,000 in 2015-Review sales and conversion analytics using Google Analytics and Rakuten Linkshare software.-Website traffic growth and customer conversions-Meet sales goals as deemed by manager-Media buying for brand and product placement/promotions-Collaborate and work directly with eCommerce, product development, and marketing teams along with the President and CEO of the company-Social media marketing-Networking/partnership events - Traveled to industry conferences in San Francisco, Chicago, and New York City -Develop promotions/deals based upon seasonality and company strategy-Sponsored online giveaways -
Marketing SpecialistEvansville Courier & Press Jun 2012 - Dec 2013Evansville, Indiana AreaConsulted and developed advertising campaigns for clients in Search Engine Marketing, Yahoo Display advertising, Facebook advertising, and other media products that are relevant to the Evansville Courier & Press, Henderson Gleaner, and Union County Advocate.Key activities:-Increased print and digital advertising revenue through new business development. This included advertisers who were not currently working with the Courier and Press or their account had gone inactive.-Understood and communicated the entire portfolio of products to clients and all levels of the advertising team.-Partnered with Account executives to conducts sales calls acting as a product and solution experts-Communicated to clients how advertising products complemented each other and work together toward overall campaign success.-Monitored competitive media, trends in the market and client industries to identify opportunities to increase market share.-Translated and communicated analytics to explain sales effectiveness to clients.-Educated and communicated with advertisers on campaign performance including effectiveness, targeting and strategy.-Made recommendations for adjustments and strategy to increase campaign effectiveness.-Recommended and explained to advertisers the potential opportunities to increase market share through print and digital advertising.
Ryan Cramer Skills
Ryan Cramer Education Details
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Communications
Frequently Asked Questions about Ryan Cramer
What company does Ryan Cramer work for?
Ryan Cramer works for Gen-Y Hitch
What is Ryan Cramer's role at the current company?
Ryan Cramer's current role is Amazon Channel Manager.
What is Ryan Cramer's email address?
Ryan Cramer's email address is rj****@****ail.com
What schools did Ryan Cramer attend?
Ryan Cramer attended University Of Evansville.
What are some of Ryan Cramer's interests?
Ryan Cramer has interest in Arts And Culture, Health.
What skills is Ryan Cramer known for?
Ryan Cramer has skills like Advertising, Facebook, Social Media Marketing, Social Media, Marketing, Public Speaking, Indesign, Online Advertising, Social Networking, Digital Marketing, Leadership, Email Marketing.
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1sourceaudio.com
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Ryan Cramer
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Ryan Cramer
Littleton, Co
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