Ryan Cramer Email & Phone Number

Medina, Oh, Us

Ohio, United States

- Fractional Marketing services & consultancy offered to Amazon and eCommerce service providers, softwares & agencies.- Solutions include: Organizational Leadership, Email Marketing, Brand Development, Content Creation, Partnership Development, Lead Generation, Affiliate Marketing, CRM Optimization & more.

As the Director of Partner Marketing at Levanta, I'm responsible for driving new leads and customer acquisition through strategic partner marketing efforts. Key Responsibilities:- Develop and implement comprehensive partner marketing strategies to drive net new leads and customer acquisition.- Identify and cultivate strategic partnerships with relevant industry players, including agencies, technology partners, and influential affiliates.- Manage paid and earned partnership opportunities, ensuring they align with Levanta’s growth objectives.- Collaborate with the content marketing team to create co-marketing campaigns that resonate with our Ideal Customer Profile (ICP).- Plan and execute Levanta webinars and other partner-centric events to generate leads and increase brand visibility.- Work closely with the Events & Operations Marketing Manager to integrate partner marketing efforts with event marketing strategies.- Measure and report on the effectiveness of partner marketing campaigns, using data to optimize strategies and drive continuous improvement.

• Planned and Executed successful re-branding from First Choice Shipping to Frisbi in first 4 months of joining team.• Part of Leadership Team, meeting weekly/quarterly to plan, develop and execute company goals and objectives via the EOS model.• Leader of the Marketing Department, executing on internal and external marketing initiatives to drive awareness and growth of current and future Frisbi customers.• Created, produced and hosted the podcast, “The Global Spin” - Hosted 20 episodes with guest Amazon business owners, service professionals and thought leaders in the Amazon and eCommerce space.

• Business Development of existing and new partnerships/influencers in the Amazon and eCommerce space.• Ongoing collaboration and optimization of Amazon Service Providers, Industry Influencers and thought leaders.• Sponsorship & Event Marketing for all digital and in person conferences - Prosper Show, 7 Figure Seller Summit, Billion Dollar Seller Summit and AMZ Seller Summit, etc.• Thought Leader for Amazon and eCommerce based content - including webinars, blog exchanges and campaign messaging for external use (Email, Instagram, Youtube, LinkedIn, Facebook, etc.)• Podcast Host & Producer of "Crossover Commerce" - Streaming LIVE to various social media platforms; 250 episodes with leaders in the Amazon and Ecommerce Community

Indianapolis, Indiana Area

• Directly responsible for management and growth of all domestic and international Amazon affiliate partnerships through relationship development, launching creative product promotions and consistent, effective communication• Successfully drove $1.7 million in new and recurring SaaS revenue through affiliate marketing/partnership and expanded active subscriber count 20% in 7 months• Developed promotional campaigns and strategies for Amazon educators, tech entrepreneurs and eCommerce agencies that resulted in the highest new subscription rates in affiliate program history• Collaborate daily with CEO, Director of Enterprise Sales and Partnerships, and CFO to distill data into actionable insights that help drive change and growthOther responsibilities include:• Exploring, assessing, and executing new approaches with existing and future Amazon and eCommerce partners.• Developing strategy plans, and reviewing campaign performance using internal, external reporting and analytics tools. • Managing the affiliate and partnership program budget and sales forecasting.• Developing and maintaining testing, research, competitive Amazon seller analysis and data-driven decisions to optimize future plans.• Closely monitoring the competitive eCommerce landscape, evaluate new technologies, platforms, strategies, and tactics, bringing recommendations back to the team to ensure our continued evolution and growth.

Indianapolis, Indiana Area

• Proactive development & management of 130+ Fever/Pacers accounts through group outings, organization events and unique fan experiences at Bankers Life Fieldhouse• Significant growth year over year in group sales revenue.• Works closely with Ticket Sales Manager, Digital Marketing, Game Operations and Facilities teams to plan, promote and execute group outing promotions and opportunities.• Leads Fever Ticket Sales staff and Pacers Group Sales teams in specialized training meetings• Interviewed, hired and led team of interns for the Indiana Fever. Created projects to help develop their sales, marketing and customer services skills (Summer 2018).• Guest speaker at university level sports business classes.• Pacers Sports and Entertainment University - Inaugural Participant (February 2018 - March 2019).• PS&E Women's Network - Board Member (February 2019 - present)

Indianapolis, Indiana Area

• Managed over 100 Fever/Pacers unique accounts by providing first class customer service• Planned group outings and events for organizations before, during or after games at Bankers Life Fieldhouse• Provided customer support while building relationships, and resolving any issues or concerns• Coordinated and assisted with pre-game, in game and post-game fan experiences. Such experiences included:- Court of Dreams on Bankers Life Fieldhouse Main Floor- Community Nights with player talks- Non-Profit recognition and fundraising- Faith and Family Night- Youth Basketball Clinics and autograph sessions2017 Season:- #10 in entire WNBA for group revenue generated for veteran sellers ($63,358.80)- #19 in entire WNBA for total new revenue generated for veteran sellers ($65,374.80)- #2 in group sales revenue across the entire WNBA in June 2017- Led the Indiana Fever in Group Ticket Sales ($63,358.80)-Partnered with over 80 library branches throughout Indiana to develop and grow our Summer Reading Program-Planned and executed training sessions for multiple departments throughout the season2016 Season:- #4 in entire WNBA for group revenue generated for rookie sellers ($45,066.84)- #8 in entire WNBA for total new revenue generated for rookie sellers ($45,066.84)

Richmond, Virginia Area

Responsible for Performance Marketing and Business Development for 2 D2C Brands - FansWithPride.com & GiftedLiving.comOther Responsibilities:-Business Development through performance marketing channel - 250% revenue growth year over year-Built revenue channel for the company in 2014 to just over $650,000 in 2015-Review sales and conversion analytics using Google Analytics and Rakuten Linkshare software.-Website traffic growth and customer conversions-Meet sales goals as deemed by manager-Media buying for brand and product placement/promotions-Collaborate and work directly with eCommerce, product development, and marketing teams along with the President and CEO of the company-Social media marketing-Networking/partnership events - Traveled to industry conferences in San Francisco, Chicago, and New York City -Develop promotions/deals based upon seasonality and company strategy-Sponsored online giveaways

Evansville, Indiana Area

Consulted and developed advertising campaigns for clients in Search Engine Marketing, Yahoo Display advertising, Facebook advertising, and other media products that are relevant to the Evansville Courier & Press, Henderson Gleaner, and Union County Advocate.Key activities:-Increased print and digital advertising revenue through new business development. This included advertisers who were not currently working with the Courier and Press or their account had gone inactive.-Understood and communicated the entire portfolio of products to clients and all levels of the advertising team.-Partnered with Account executives to conducts sales calls acting as a product and solution experts-Communicated to clients how advertising products complemented each other and work together toward overall campaign success.-Monitored competitive media, trends in the market and client industries to identify opportunities to increase market share.-Translated and communicated analytics to explain sales effectiveness to clients.-Educated and communicated with advertisers on campaign performance including effectiveness, targeting and strategy.-Made recommendations for adjustments and strategy to increase campaign effectiveness.-Recommended and explained to advertisers the potential opportunities to increase market share through print and digital advertising.