• Closely work with senior marketing and sales teams to analyze consumer/segment data and category research to identify and plan various marketing activities and advertising campaigns on a roster of national accounts. • Lead an internal team and a group of external resources in the development of full advertising campaigns from initial brief and strategy development, idea generation, through the creative development process, to the campaign launch, management and post analysis. • Well experienced in mass media planning/buying, social media and digital strategy and implementation, direct marketing, in-store POS/events/promotional executions.• Strong account and project management skills with the ability to quickly and efficiently resolve problems.• Strong relationship builder focused on maintaining client trust and rapport by ensuring I always have a detailed understanding of their business wants and needs.• Trained and well experienced in internal/external team leadership and mentoring.• Responsible for revenue tracking and budget management on various levels; a few thousand dollars to multi-million dollar national programs.• Experience providing strategic consultation and planning.• Detailed understanding of the creative development process from start to finish across all major platforms.• Skilled copywriter across various platforms; print, social media, out-of-home, email, web, direct mail and promotional materials.• Contest/Promotion/Event development, execution and management.• A passion for staying informed on emerging industry trends and consumer habits.• Lead the development and management of corporate websites and consumer email and loyalty programs.

• Develop, plan and implement strategic mass media campaigns against the defined objectives for multiple national accounts/brands.• Project and account management for multiple mass media accounts.• Focused on continually building and maintaining business relationships with clients, vendors and partner agencies.• Continually indentifying and evaluating market research/consumer trends and how they affect my clients and business.• Training and managing an internal team of media strategist and buyers.• Maintain monthly and yearly budget control reports and revenue forecasts.