Experienced Sports Marketer for Southern Methodist University Athletics driving student engagement through strategic and innovative marketing tactics. Currently pursuing a Master of Science in Business Analytics within the Cox School of Business at SMU, after completing my undergrad studies in Marketing (B.B.A) with a minor in Sport Management at SMU as well. Passionate about using data, analytics, and insights to improve fan experiences at sporting events. Specializations: community engagement, promotional activities, ticket sales and sponsorships, excel, Python, R, SQL, strategic marketing design for teams including: baseball, football, basketball, soccer, rowing, tennis, swim and dive