• Oversee the comprehensive Marketing & Digital strategy and operations for seven eCommerce brands, driving innovation, growth, and seamless execution across all channels.• An unexpected and sudden bankruptcy led to the company's liquidation and closure.

• Lead the modernization of Marketing & Ecommerce Strategy and Execution of a $2B+ organization via data driven decision making, technology, team/process redesign, & ROI optimization.• Drove the post pandemic digital sales from 5% to nearly 20% of total company with mobile app and BOPIS each achieving 30% penetration.• $60M+ budget driving improved effectiveness of brand & performance marketing via owned, earned, and paid media, including linear & CTV, SEM, display, affiliate, social, along with SEO, email, sms, app push, direct mail, and in-store signage.

• $45M+ P&L responsibility resulting in a tenfold revenue increase in five years by enhancing the brand projection, developing a comprehensive media & technology investment strategy, improving merchandising capabilities, accelerating globalization, and creating a seamless customer experience. • Transformed overall technology stack with a new Salesforce Commerce Cloud implementation and improved user experiences with omni-channel shopping, personalization, security, & logistics.• Launched a profitable digital only merchandise strategy driving 15% of sales in less than 24 months.• Grew international business to over 90 countries with local currencies, marketing, & content reaching 30% of global sales.

• Led the transition to a customer focused organization via the development and launch of new online and cross channel marketing programs and capabilities, including:• Launched new loyalty programs for the A&F and Hollister brands • Doubled the email customer file• Launched SMS and grew program to over 2M consumers in less than 24 months

• Developed the strategic marketing for all retail & outlet stores, and KennethCole.com. Drive execution via SEM, email, social, mobile, display advertising, in-store marketing, and direct mail.• Increased 2010 KennethCole.com sales 27% over prior year by dramatically increasing the effectiveness of existing email and SEM and launching new programs in social and mobile.• Designed the strategy to increase 2010 CRM circ by 150% while doubling response rate, tripling sales per piece, and decreasing unit cost.

• Designed the marketing strategy to re-launch and rebrand the Victoria’s Secret Cotton Panty and Body by Victoria Bra Collections, each worth more than $100M in annual sales.• Led marketing planning and financial modeling sessions to purchase $5M in marketing GWP inventory during Spring 2008, driving $55M in total sales. • Developed and executed the marketing plans to promote the Angel credit card, including the re-launch of the program’s loyalty program, resulting in a 20% increase in online credit sales.

• Managed business plan development, process reengineering, and online & client based technology projects at Fortune 500 companies such as UnitedHealth Group, Anthem, and DaimlerChrysler.• Planned and performed the rollout and support of the new processes across the client’s U.S. sales force resulting in savings of over $6 Million.• Directed the effort to reengineer business processes and established a new, cross-functional business area to increase efficiency and reduce the product loading cycle by 20%.