Ryan Davis Email & Phone Number

Cleveland, OH, US

Hudson, OH, US

• Oversee the comprehensive Marketing & Digital strategy and operations for seven eCommerce brands, driving innovation, growth, and seamless execution across all channels.
• An unexpected and sudden bankruptcy led to the company's liquidation and closure.

Hudson, OH, US

• Lead the modernization of Marketing & Ecommerce Strategy and Execution of a $2B+ organization via data driven decision making, technology, team/process redesign, & ROI optimization.
• Drove the post pandemic digital sales from 5% to nearly 20% of total company with mobile app and BOPIS each achieving 30% penetration.
• $60M+ budget driving improved effectiveness of brand & performance marketing via owned, earned, and paid media, including linear & CTV, SEM, display, affiliate, social, along with SEO, email, sms, app push, direct.

US

• $45M+ P&L responsibility resulting in a tenfold revenue increase in five years by enhancing the brand projection, developing a comprehensive media & technology investment strategy, improving merchandising capabilities.
• Transformed overall technology stack with a new Salesforce Commerce Cloud implementation and improved user experiences with omni-channel shopping, personalization, security, & logistics.
• Launched a profitable digital only merchandise strategy driving 15% of sales in less than 24 months.
• Grew international business to over 90 countries with local currencies, marketing, & content reaching 30% of global sales.

Columbus, OH, US

• Led the transition to a customer focused organization via the development and launch of new online and cross channel marketing programs and capabilities, including:
• Launched new loyalty programs for the A&F and Hollister brands
• Doubled the email customer file
• Launched SMS and grew program to over 2M consumers in less than 24 months

New York, NY, US

• Developed the strategic marketing for all retail & outlet stores, and KennethCole.com. Drive execution via SEM, email, social, mobile, display advertising, in-store marketing, and direct mail.
• Increased 2010 KennethCole.com sales 27% over prior year by dramatically increasing the effectiveness of existing email and SEM and launching new programs in social and mobile.
• Designed the strategy to increase 2010 CRM circ by 150% while doubling response rate, tripling sales per piece, and decreasing unit cost.

Columbus, Ohio, US

• Designed the marketing strategy to re-launch and rebrand the Victoria’s Secret Cotton Panty and Body by Victoria Bra Collections, each worth more than $100M in annual sales.
• Led marketing planning and financial modeling sessions to purchase $5M in marketing GWP inventory during Spring 2008, driving $55M in total sales.
• Developed and executed the marketing plans to promote the Angel credit card, including the re-launch of the program’s loyalty program, resulting in a 20% increase in online credit sales.

Dublin 2, IE

• Managed business plan development, process reengineering, and online & client based technology projects at Fortune 500 companies such as UnitedHealth Group, Anthem, and DaimlerChrysler.
• Planned and performed the rollout and support of the new processes across the client’s U.S. sales force resulting in savings of over $6 Million.
• Directed the effort to reengineer business processes and established a new, cross-functional business area to increase efficiency and reduce the product loading cycle by 20%.

Bachelor Of Science, Business Administration, Accounting And Finance

Master Of Business Administration - Mba, Marketing