Vice President, Online Media
Cincinnati, Ohio Area
Lead 25 internal agency specialists in Digital Media, Search, Programmatic, Ad Ops, and Online Marketing Account teams. Created agency center of excellence around programmatic buying, called ClearTrade, designed to realize the full potential of the data-driven marketing world where Performance and Insights go hand-in-hand. Also created the hyperlocal planning tool GoLocal to help location-based clients reach their prospects from the location out, rather than from the market in. Overall, help clients achieve marketing success while proving that their media investments are driving positive returns, with work including:- Digital Strategy- Media Planning & Buying- Creating Media- Advanced Attribution- Business Development