Gm, Curry Brand Powered By Under Armour
CurrentCurry Brand is a sports lifestyle and performance brand inspired by the legacy of Stephen Curry and powered by Under Armour Innovation. The brand is guided by the reciprocal belief that purpose powers our ability to perform at the highest levels, just as performance powers our ability to live and act with purpose.Full P&L responsibility for the Curry Brand. Hired and led a dedicated team responsible for Spearheading the strategy, development, and launch of the Curry Brand in December 2020. Direct management responsibility for Brand strategy, Product development and creation, Merchandising strategy, Technology development and implementation, Brand Marketing strategy, Digital and Social Media strategy and execution, and Sports Marketing strategy and activation.