Ryan Drey Email & Phone Number

Houston, Texas, United States

Houston, Texas Area

Scottsdale, Az

Set the overall vision and manage a $300MM revenue channel, defining and building out the organization, and setting strategies for ongoing revenue goals. Set marketing strategies to achieve higher than index growth, and drive incremental sales revenue through innovative marketing campaigns built around customers.Manage operations within two functional areas, instrumentation of the channel to ensure sound metrics and collaboration with the analytics team to maintain optimal dashboards and predictive modeling for upselling purposes and determining the overall lifecycle, and working with data operations to build audiences, collaborating to streamline processes.Oversee all campaign requirements for products and market areas that include Asia, Latin America, Europe, and Africa.Collaborate with management to set long term strategy for the group with a vision of where the mail channel should grow.Oversee daily operations and manage the performance of four direct reports while in the process of expanding to six, positioning the group for growth.

Houston, Tx

Drove digital transformation of the marketing department through performance marketing and collaboration with the IT team to improve the online customer experience through the ability to utilize self-service tools. Structured events and trade shows, provided field engagement, and completed vertical market development while establishing lean marketing practices to maximize spend and broaden customer insight. Supported Salesforce integrations with lead modeling and marketing automation campaigns.Managed the tasks and performance of five team members while aligning initiatives with sales team leads.Retained accountability for the brand and promotions while engaging in market research, building the brand and leading a full brand refresh in a manner meaningful for the customer.Led the first digital architecture work for the company in six years to consolidate technology platforms, and differentiate and modernize the core website functionality to align with the customer experience, and developed comprehensive research to include customer journey maps, and marketing and customer experience playbooks, achieved without incremental budget increases and by exceeding sales objectives.Launched organic search (SEO) strategies, paid search and affiliate marketing to produce double-digit competitive presence improvements in local markets with efforts achieving double digit growth.Successfully reorganized the corporate marketing structure, including an agency model supporting lean practices while maximizing agency and internal team productivity and efficiency, consolidating the agencies down to two main vendors, and reducing agency by $1.2MM, a 43% savings in agency fees

Houston, Tx

Recruited to the company providing energy generation and retail electricity to lead a new digital communications group and oversee the development of mobile, social and web channels in support of marketing efforts. Drove cross-brand digital alignment, strategy and consolidated social/mobile efforts, formed strong executional partnerships, and launched analytics and testing teams to provide strategic insights for further innovation.Managed the performance and productivity of 33 marketing managers and strategists across three business units for B2B and B2C markets.Developed the company’s first comprehensive implementation of a cross-brand ecosystem to establish digital hierarchy among various brands, winning executive buy-in.Increased SEO acquisition by 9%, launched the company’s first mobile app with account management functionality and over 100K downloads with a 4.5 star rating, and led NRGenergy.com redesign strategy to maximize near-term profitability while establishing heightened brand awareness.Drove NRG social strategy and initial launch to redefine the social media approach, accommodating PR and sports marketing in addition to brand promotion while reaching 176% Facebook fan growth and 220% Twitter follower expansion YOY.

Dearborn, Mi

Recruited to develop and launch a comprehensive lead generation program and drive bottom-line revenue at the online auto dealer product company, a wholly owned subsidiary of Ford Motor Company with member dealers owning 80% of voting rights. Optimized website user interface to enable increased buying capabilities, defined website flows to promote incremental lead conversions, and managed web technology vendors and creative agencies in executing new web content to ensure the site remained vibrant to attract customers. Achieved $26MM in annual revenue that resulted in $14MM in profits.Managed the performance of two team members inhouse, and three on a virtual team.Negotiated contracts and managed ongoing partnerships with third-party lead suppliers such as Edmunds.com, KBB.com, and AutoTrader.Doubled close rates over a two-year period while achieving profitability goals and implementing quality standards.Launched Ford Motor Company’s first QR code online experience for Window Stickers, including vehicle features, incentives, photo gallery, and request-a-quote, and provided an additional lead channel for FordDirect and the first online experience tied to Ford vehicles at the VIN level. Established relationships with Ford Motor Company marketing to leverage and extend value of media purchases and advertising, redesigned the paid search program, tripling lead generating and increasing search marketing profits by 362% over the prior program, and automated metric reporting to provide daily optimization of lead flow.

Houston, Tx

Pioneered global brand marketing, advertising and media campaigns. Subject matter expert on marketing, media, digital and advertising strategy. Provided vision and direction in the rollout of global search strategy for HP brand marketing and drove development of unified metrics dashboard across the organization to effectively meet business goals in the area of paid search. Developed governance model to prioritize and manage search; accelerating HP SEM skills by leveraging best practices and establishing measurement and analytic frameworks to track, optimizing and maximizing customer experience. Leveraged relationships with industry leaders (Google, Yahoo! Search and MSN Search) and pinpointed opportunities to fully integrate search into channel marketing, advertising, product launches, PR and major events.

Houston, Tx

Handpicked to establish HP footprint for new media advertising (video and blog) to develop best practices, guidelines and standards for internet and direct marketing communications, and to create/execute best–in–class integrated campaigns to drive HP brand awareness.

Houston, Tx