I am a visionary and consumer insights-driven Product Marketing Manager with a strong track record of success taking marketing, new product development, and revenue capabilities to new levels of performance for top retail brands, including Dole and Denny’s. Over the course of my career, I have shown that I am adept at partnering with leaders across all areas and levels to foster synergy and develop unified strategies to achieve shared goals. I am skilled at leveraging insights into consumer behaviors and industry trends to optimize product positioning and brand messaging to position companies for strong growth within highly competitive product categories. As a leader, I excel at building, leading, and optimizing the performance of cross-functional teams to exceed organizational expectations. I am always focused on creating cultures that promote innovation, professional development, and teamwork as keys to achieving sustained excellence. Some of the core strengths I bring to the table include:Marketing ManagementProduct MarketingMarket Research & AnalysisCompetitive IntelligenceConsumer Research & InsightsStrategic PlanningProduct Development & BrandingBrand Strategy & MessagingProduct Go-To-Market StrategiesDigital & Social Media MarketingContinuous ImprovementProgram & Project ManagementCross-Functional CollaborationTeam Building & LeadershipStaff Training & CoachingCreative Problem-SolvingCritical ThinkingI am currently searching for a new career challenge. If my skillset and leadership abilities can fill a need for you, please reach out.
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Strategy & Consumer Insights ManagerAltria Jul 2023 - PresentRichmond, Virginia, Us -
Layoff/Position EliminatedCareer Break Feb 2023 - Jul 2023My most recent role was the victim of a structure reorganization/downsizing along with 6 others. In between networking and applying for jobs, I'm making time to work on my physical and mental health by going to the gym and the dog park daily. I'm thankful I have an amazing husband who encourages and supports me every day during this difficult phase. I'm excited about the prospect of my next career challenge. Could it be on your team?
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Product Marketing Manager, Food & CoffeePeet'S Coffee Aug 2021 - Feb 2023Emeryville, Ca, UsWith Peet’s Coffee, I acted as the guiding force behind the branding and marketing strategies driving the value propositions product lines across the warm food, baked goods, packaged food, cooler, and coffee bean categories. The product lines generated over $82M annually, 32% of total company sales at 200+ coffee bars nationwide. Among my key contributions and achievements, I was relied upon as a strategic partner by the Executive team delivering recommendations that were key in shaping all high-level decisions.Delivered key leadership to optimize the performance of a team of eight cross-function, indirect reports.Catalyzed double-digit growth (28% YoY average), across all categories despite challenges presented by the pandemic and historic inflation.Succeeded in boosting food attachment by 3pts to reach the highest food attachment rates in the company's history.Was instrumental in the development/launch of six high-value products, including the Plant-Based Mediterranean Flatbread and the Toasted Caprese Sandwich, the company's first lunch sandwich. I influenced all phases, including R&D, product planning & development, Digital & Social Media Marketing, and more.Strategized ways to significantly cut cost of goods sold (COGS), yielding $550K in savings annually to strengthen bottom-line results. -
Product Innovation ManagerDole Fresh Vegetables Mar 2020 - Aug 2021Monterey, Ca, UsI drove the development/evolution of the product portfolio, including 96 SKUs sold across the US and Canada, representing $940M+ in annual revenue. Over my time with the company, I orchestrated a top-to-bottom SKU rationalization/optimization project that saved the company over $6M annually.Spearheaded the development/launch of nine new SKUs, including overseeing the design of the marketing and sales strategies.Continued to leverage top research agencies (Technomic, etc.) and syndicated data from Nielsen to refine product, marketing, and sales strategies based on key consumer insights.Crafted a specialized Product Sales Scorecard enabling the Sales Department to effectively track and ramp up new product sales. -
Product Marketing & Consumer Insights SpecialistDenny'S Jun 2015 - Mar 2020Spartanburg, Sc, UsProduct Marketing & Consumer Insights Specialist, 2017 – 2020 Product Marketing Coordinator, 2015 – 2017Product Marketing Intern, 2015I was promoted to Product Marketing Coordinator before taking on my culminating role with Denny’s analyzing and leveraging consumer insights to design/execute marketing testing plans to validate consumer acceptance and profit potential of new menu items. For key contributions and achievements across all three roles, I utilized best quantitative and qualitative research practices to identify high-potential new product concepts.Led in-market product testing initiatives to recommend new products and designed/leveraged a new Testing Tracker to eliminate redundancies in testing efforts.Directed a 20-member, cross-functional team responsible for designing/rolling out targeted marketing plans for seasonal marketing campaigns.Hosted/facilitated annual product marketing ideation workshops with key leaders and other stakeholders to influence annual strategies.Drafted comprehensive briefs for senior leaders to define product positioning and messaging for in-market new product testing efforts.Engaged with franchisees to secure full buy-in for in-store product testing.
Ryan Duke Education Details
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Brigham Young University - IdahoAnd Related Support Services
Frequently Asked Questions about Ryan Duke
What company does Ryan Duke work for?
Ryan Duke works for Altria
What is Ryan Duke's role at the current company?
Ryan Duke's current role is Product Strategist.
What schools did Ryan Duke attend?
Ryan Duke attended Brigham Young University - Idaho.
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