Conceptualize, plan, and execute both retail and large-scale branding eventsAnalyze brand coverage, and competitors' coverage, to develop strategies to maximize pressConduct showroom and tradeshow appointments for both the apparel and accessories collectionsWrite press releases, compose media alerts, and facilitate all executive interview requests

Establish and maintain relationships with press to secure editorial coverage in regional, national, and international vehicles for the Miss Sixty, Killah, Sixty, and Energie brandsManage Assocociate PR Manager, PR Assistant, and interns to maximize outreach and efficiencyPlan and coordinate all aspects of Miss Sixty fashion show during New York Fashion Week Liaise with Italian headquarters to ensure consistency and efficacy of PR strategy and brand message globallyWrite press releases, compose media alerts, and facilitate all executive interview requestsDevelop and execute retail-based, branding, and added-value events across all brandsConduct showroom and tradeshow appointments with pressPitch new product launches, store openings, and corporate stories to press

Establish and maintain relationships with fashion editors at magazines, newspapers, and trade publications to secure editorial coverage in regional, national, and international publications for the GUESS?, Marciano, and Los Angeles Denim Atelier linesAct as corporate correspondent for all internal and external communications, both domestic and internationalWrite and approve all national and international press releasesProduce seasonal lookbooks and plan editor events to generate brand awarenessConduct showroom and tradeshow appointments with fashion editorsPitch new product launches, story ideas, and advertising campaigns to pressCommunicate with licensees to ensure press coverage of licensed apparelManage internship program