Ryan Farner Email & Phone Number

Carlsbad, California

Developed highly effective multi-platform advertising campaigns for both non-endemic & endemic outdoor brands across TEN’s events, web, social, and print adventure outdoor properties. These included Surfer Magazine, Snowboarder Magazine, Adventure Sports Network, Bike Magazine, Powder Magazine, Recoil Magazine, Transworld Skateboarding, Transworld Motocross, Transworld Snowboarding, Newschoolers, Canoe & Kayak, and Dew Tour. Job responsibilities for this position are as follows:• Responsible for generating new business across TEN's adventure outdoor properties and events which included Summer Dew Tour, Winter Dew Tour, Surfer Magazines Camp Shred and many others.• Reached and exceeded yearly sales quotas.• Worked with our internal marketing and creative teams to develop highly successful advertising campaigns for clients which included event activations, films, branded content, sponsored social, digital and print.• Attended national and international trade shows across North America and Europe which led to the generation of new business.• Created and hosted film premieres which brought in sponsors and were attended by the general public, generating revenue and greatly increasing our properties visibility.

Carlsbad, Ca

• Advise brands on how to maximize reach through our print publications and digital media platforms• Create proposals and fresh advertising plans to present to brands• Develop strong relationships with brand decision makers• Travel to trade shows across the US, Canada & Europe

Temecula, Ca

Advise clients on the most effective ways to maximize their online presence by implementing our company’s SEO, PPC & social media marketing campaigns. Job responsibilities for this position are as follows:• Surpassed monthly sales goals for CPA vertical.• Expanded into companies dental and vet verticals.• Worked with sales manager to improve plans and packages company wide.• Advised internal team on current SEO, PPC & social media best practices.

Greater San Diego Area

Use creative lead generation techniques focusing on the action sports industry, identify new potential clients, create customized proposals tailored for their goals, and present them with our solutions. I also focused on finding new ecommerce partnership opportunities, which led to wearing many different hats. Job responsibilities for this position are as follows: • Attended San Diego based marketing events to help generate new leads and relationships.• Partnered with cycling parts and accessory distributor to build out an ecommerce platform allowing their products to be sold online. Managed new website design, established relationships with over 50 brands and incorporated their products into platform. Managed social product ad campaigns.• Worked closely with Sony among other sponsors to organize & host an event to help promote client’s brand.• Implemented new point of sale system at partners retail location. • Created and managed client’s online sweepstakes to help grow their email marketing reach.

2720 Loker Avenue West, Carlsbad, Ca

Working in Business Development my prime responsibilities were to develop new business, renew and grow our existing business and develop new strategies of lead generation for the company. Job responsibilities for this position are as follows: • Worked closely with agency departments to identify and present new digital marketing solutions and strategies to potential clients. Services included; strategy, design, web development, PPC, SEO, SEM, analytics, local and mobile media.• Implemented new techniques in order to generate leads.• Identified profitable sales opportunities.• Developed relationships with client decision makers.• Attended industry specific trade shows in order to develop new client relationships.• Developed and delivered custom sales presentations that met the client’s service needs.

Ucsd Extension University City Ctr, 6256 Greenwich Dr., San Diego

• Responsible for teaching a class of 20-40 students the best social media techniques and strategy’s to use in a business environment. This class was a half day section of the Search Engine Optimization (SEO) and Marketing class. • Was responsible for following up with students in order to grade and review their class projects. • Assisted students in looking for internship opportunity’s in the San Diego area.• Helped generate proper strategies for students who currently worked in their company’s marketing or social media department.

2251 Rutherford Road Carlsbad, Ca

After working as a Sales/Customer Relations Representative I took on the responsibility as the Sales/Customer Relations Lead, and then again to the position of Product Development Coordinator. Job responsibilities for this position are as follows: • Directly communicate with professional sports athletes/agents to acquire new contracts for future products.• Utilize various programs, such as Microsoft Excel, to produce various complex forms and function as product schedules throughout the manufacturing process.• Generate new product concepts to maintain original/innovative content for a dynamic marketo Specifically resulting products generated over 14 million dollars in gross revenue • Regularly monitor and implement new methods to optimize material/manufacturing expenses, when needed.• Frequently organize/direct meetings to internally discuss potential new products/concepts for future development.• Coordinate with various departments to explore product schedules and guarantee prompt delivery.• Generate reports to appropriately allocate resources with regards to player contracts, manufacturing timelines, and upcoming products.• Work closely with finance and purchasing departments to maintain/alter budget variables as needed.

2251 Rutherford Road Carlsbad, Ca

• Managed the day to day operations of the Sales/Customer Relations team.• Trained new hires on company policies, proper procedure, and our vast line of products.• Used SalesForce to organize training material for new employees, and track leads and customer orders.• Maintained employee work schedules, time-sheets, and priorities to maximize productivity. • Provided timely and accurate responses to customer inquiries, and followed up through phone and email.• Informed customers on our variety of existing and upcoming products that fit their interests.• Established relationships with the company’s top consumers, and developed special packages for their continued support.• Worked at three of the company’s Canadian expos and helped build NHL specific relationships with our Canadian customers.