Founder And Owner
CurrentFounded the business with $50 and turned it into a quarter million dollar sales operation (at peak). Grew from 15 brands offered at inception to 1000+. Established policies and procedures, including techniques for shoe detailing and photographing/merchandising. Researched shoe brands for optimum selection and price points. Sourced product from Goodwill Outlet and similar organizations. Opened an eBay store.Oversees all facets, from shipping to inventory management, financial reporting and cost analysis, to marketing, merchandising, brand development, web content development, and others. Has created multiple mutually-beneficial partnerships with Union Gospel Mission, Salvation Army and other nonprofits, raising thousands of dollars in gift cards for families in need.