• Led brand management, creative, and marketing for high-profile and Grammy-nominated global campaigns• Delivered high-profile campaign initiatives with BILLBOARD, MTV Awards, TODAY show, Apple Music, iHeart Radio’s The Breakfast Club, Spotify, Amazon Music, Soundcloud and more• Delivered creative strategy for global media, fashion collaborations, and content projects with Vanity Fair, Tracee Ellis Ross, Billboard Music Awards, Teyana Taylor, Romeo Hunte, and more• Designed, developed, and produced limited edition merchandise for artists, collaborators, and global e-commerce launch to support campaign initiatives• Executed and managed cohesive strategy for major recording artists across creative, marketing, social media, collaborations, culture seeding, activations, music videos, commercials, artwork design, events, music releases, photoshoots, appearances, merchandise and more• Strategically led fast-paced interdisciplinary teams of brand strategists, creative producers, graphic designers, photographers, videographers and more to deliver projects from conception to completion, ensuring successful outcomes

OVO Sound • Successfully managed complex, high-profile projects including Drake’s OVO label roster, and creative campaigns across various global channels • Created and executed events, showcases, pop-ups, merchandise and brand sponsorship opportunities including PARTYNEXTDOOR multi-city pop-up activations, artist collaborations with Soho House, Levi's, NTWRK, Twitch, Uber, Vans and more• Effectively work with artists, management, third-party agencies, and label departments on a day-to-day basis to ensure successful delivery of marketing initiatives, project goals, budgets, timelines, and deliverables • Developed strategies to build an audience across all social and streaming platforms, identified key opportunities, and developed artistic narrative as it relates to storytelling, visuals, and overall creative rollout

• Successfully delivered global creative marketing strategies to develop brand identity, commercial narrative, and market positioning• Executed global YEEZY Boost 700 ‘Wave Runner’ social media influencer seeding campaign reaching an audience of over 490 million followers• Developed creative launch strategies for adidas Calabasas track pants, YEEZY Basketball, YEEZY 350 V2 and YEEZY Powerphase sneaker models• Communicated big-picture business goals including but not limited to publicity, advertising, and marketing with Adidas and ad-hoc creative agencies to create activities from inception through completion including Art Basel, digital campaigns and more

• Creator of the BET “Kicksperience” tentpole sneaker and fashion event• Created new business revenue streams ~ $500k, brand opportunities, and platforms to reach new audiences • Co-Designed and established brand partnership, licensing, and pop-up activations for BET’s first vintage merchandise collaboration• Successfully formed forward-thinking partnerships with culturally relevant brands for merchandise collaborations, pop-up events, and on-site activations • Social media strategy lead; developed overall campaign, and original event elements for sponsorship • Scouted, booked, and managed talent for performances, interviews, meet & greets, and hosting• Facilitated live event planning and execution for the BET Experience, BET Awards show, Soul Train Weekend and Soul Train Awards• Effectively managed and supported dual day-to-day workflow duties for both SVP of Strategy & Operations and Asst. GM of the BET Experience

• Successfully completed multi-day stage rehearsals, camera crew placements, wardrobe fittings, hair & make-up, and location travel• Performed as on-stage model for worldwide live streaming event via TIDAL, hosted at Madison Square Garden

• Successfully managed and supported dual day-to-day workflow duties for both Vice President of Rhythm and Vice President of Urban Radio Promotion including: organizing schedules, travel, conference calls, meetings, monthly expense reports, invoices, answering heavy phone traffic, updating and organizing daily workbooks, researching daily Mediabase/BDS chart positions, rotation increases and spin discrepancies for meeting presentations• Administered touring artists to radio station interviews, concerts, events, meet & greets and connected live radio phone interviews for all markets • Communicated with all departments to distribute approved artwork, photos, social media statistics, digital e-cards and all promotional materials for radio and media needs• Facilitated event planning, budgets and organized all travel arrangements for numerous industry personnel to attend artist showcases, tours, album listening events and meet & greets • Performed concert ticket solicitation, mass mailings of artist product, travel booking and prize distribution for radio contest winners • Created promotional flyers for debut, greatest gainer, top 10 and #1 airplay records via Photoshop for e-blast distributionManaged, educated and mentored company interns HONORS & AWARDS• Recognized as 2013 Major Record Label Executive Assistant of the Year

• Successfully coordinated private venue and flagship store gifting suite walk-throughs for major recording artists, DJs and TV/Radio Personalities• Communicated with company management, media teams, artist management and major record label executives to promote products and assure event continuity

• Personal sneaker shopper for Los Angeles Lakers’ center JaVale McGee and major recording artists• Managed and built brand awareness through social media platforms, securing brand sponsorships and creating promotional event strategies• Led daily research on news, product launches, events, popular culture, style, fashion and trends• Performed operational duties to fulfill orders and client requests including: creating look book presentations and communicating with stylists

• Managed daily operations, including product presentation, inventory control, POS systems, and customer service - Led and trained a team of associates to maintain high standards that reflected the brand’s identity• Enhanced store layout and product displays to maximize sales and improve the customer shopping experience• Conducted regular floor updates to keep the store fresh and aligned with seasonal trends• Performed cash management, daily store opening and closing, Inventory management and supervising part-time consultants

• Delivered personalized customer experiences while upholding brand presentation and standards• Collaborated with the merchandising team to create engaging displays that drove foot traffic and sales• Analyzed sales data and KPIs to make informed decisions on product placement and inventory management• Assisted with new location opening, transferring inventory, arranging new store layouts, closing previous store location and Grand Opening Private Event for top clients and media coverage

• Managed a high-volume store, implementing merchandising strategies aligned with corporate standards to drive sales and elevate customer experience• Analyzed KPIs and utilized profit and loss statements to make data-driven commercial decisions, increasing profitability• Developed and led training programs for staff to enhance customer engagement, product knowledge, and visual presentation techniques• Fostered a collaborative team environment, leading discussions and maintaining high performance standards, resulting in consistent store performance improvement• Attained Number one District Sales Associate ranking on numerous occasions by leading sales volumes of both shoe and accessory inventories; averaging $8,000 per week• Successfully trained numerous sales teams; shadowed by trainees to demonstrate a positive and effective sales strategy• Traveled to stores within and beyond the Greater Washington D.C. Area to assist sales teams, employee training, store openings and audits• Produced accurate and weekly inventory reports for District Manager