Director, Marketing And Operations
Current• Directly motivate senior leadership, create improvements to sales presentations, and ensure products meet client expectations as evident through industry trade reviews; 4.9/5 on “WeddingWire” and “The Knot”• Collaborate with vendors and create content for email, social media and website marketing tactics to increase sales by $28,435 in 2015 from the purchase of add-on packages by existing customers ($17,050 so far in 2016)• Negotiate new vendor contracts, mitigate waste from spoilage, and expand supplier networks to combat market volatility concerning price and product availability; Reducing costs by $84,000 in 2015 • Analyze Google AdWords, Facebook Insights, and IQnection data to retrieve ROMI feedback, while directing the efforts of stakeholders to help increase bookings from 94 in 2012 to 176 in 2015 • Employ brand management techniques and obtain referrals at BNI, Bucks County Chamber of Commerce, and industry trade events; raising sales per guest by $30 while maintaining a 90% room utilization rate in just two years• Direct a staff of 45 professionals and conduct the recruiting, training, and firing of all cross functional teams to ensure operations meet or exceed customer expectations while performing ad-hoc assignments simultaneously
