As an art director and graphic designer I lead teams to success through strategic thinking and process. Best-in-class brands are built through strong storytelling, robust brand languages, and distinct channel strategy that hits the business objectives. By following a data driven, objective approach to design, together we can create work that resonates with consumers and drives performance.

At Outcast I worked on large scale teams that spanned strategy, copywriting, design, art direction, marketing, and comms. Partnering across work streams we were able to create best-in-class branding and campaign experiences, with strategy-led design solutions.

Branding for events, with a focus on experiential / environmental design executions. Mixing Conceptual development and application of brand assets to content / event strategy

Designing for print and web, art direction, including photoshoots, photo-editing and layout. Human Interface and content strategy, finessing briefs into marketable materials. Deep dives to deliver high quality design and as well as ample business solutions per channel. Channels include DTC, Field Events, Affinity & Partnerships, B2B, Referrals and supporting C-Level initiatives.Design responsibilities include concepting, comping, layout, content/copy design, illustration, icon set development, art direction, managing/critiquing designers, photo-editing, photo selection, creating templates, setting realistic expectations and balancing multiple stakeholders.

Freelance Design and Art direction for internal learning materials for cast member education and in-store signage for special events. Collaborations between management teams and internal clients, balancing expectations with deadlines and delivering high quality design solutions that satisfy stakeholder requirements.

Lead designer on promotional material design, seasonal marketing campaigns, publicity, and surveys via website, emails, mobile platforms. Successfully developed and designed interactive tools , websites, and modules that changed the way customers meet and interact with the brand. Heightened brand quality by keeping the look current and content easily readable for customers.Daily collaboration with multiple teams: Brand, Marketing, Creative, Regulatory, IT front end developers and 3rd party vendors for photography and retouching, to achieve common goals for the company. Every team relies on my support and implementation of ideas as well as my ability to link concepts with the final product. Move content forward by bringing interactivity to the site. Developed UX/UI strategies that brought gamification and thereby, interest to content, offering a higher level of interactivity for the customer.Global support for all regions, including Europe and Asia. Fluent in how design concepts translate into other languages and regional preferences. Successfully brought a boutique brand and cohesive story of Tria to all global markets.

Motion Graphics, Graphic Animation, Print (which includes ANYTHING on a flat surface, preferable something sustainable), Web Design, Web Graphics and Advertising, Hand Drawn Illustration and Adobe Illustrator Expert, Photoshop and Photo Retouching, PowerPoint, Screenprinting

Working with Walmart.com I helped to craft UX/UI experience and create exclusive Walmart products