Carbon Black was acquired by VMware in October 2019

Global PR Operations – Lead day-to-day PR initiatives including: rapid response/inbound requests, proactive pitches, broadcast appearances, award/speaking submissions, contributed articles, spokesperson preparation, news releases, partnership announcements, blogs, social media, and crisis communication; own media relationships with tech/business press; manage communications budget; provide regular updates to senior leaders on budget allocation, share-of-voice, blog metrics, and social media engagementMedia Strategy/Product PR – Develop media strategies and design content packages for product launches, company announcements, and thought-leadership platforms; align with product teams to create clear, concise narratives and identify product tie-ins to industry trends, geopolitical news, and reporter beats Blog Content/Social Media/Engagement – Built and manage company blog; oversee corporate and executive social media accounts; engage with industry influencers to drive media coverage/brand awareness Thought Leadership – Establish and execute thought-leadership platforms for executives and spokespeople; write/edit blogs, social media posts, pitches, and long-form reports for threat research and strategy teamsInternal Communications/Awards – Create/edit internal communications including: FAQs, executive correspondence, and company announcements; produce daily, company-wide newsletter; created and maintain daily “Carbon Black Morning Coffee Cybersecurity Headlines”; earned “Outstanding Leadership” award from company’s selective “Leadership Development Program” (2018)See less

Led all communications, marketing, and website initiatives Awarded Rob Downey Citation for exceptional service to the board of directors (2012)