Managed, developed, and executed global marketing strategies to meet organizational objectives. Measured and evaluated overall marketing engagement - including email automation, lead qualification/generation, content marketing, website performance, SEO/SEM, and other marketing metrics. Responsible for increasing brand value, driving product demand, engaging current clients, and helping foster a driven, knowledgeable, revenue-focused marketing team.

Managed all corporate marketing initiatives; including overall strategy, creative development, media planning/buying, trade shows, website SEO & SEM, social media, reporting/metrics, public relations, training and industry research.

Managed the marketing, advertising and promotional activities for the agency’s largest account; consisting of the Southeast Region territory, 9 District Managers, 12 major media markets and 125 business partners.

Responsibilities included account management, directing client meetings, managing creative process, print production, media planning/buying, estimating, research, developing proposals and PR support.

Responsibilities included creative production and trafficking, researching advertising and printing specifications, and maintaining and developing client reports and materials.

- Served as primary spokesperson for Sea World at special events including the Daytona 500, Silver Spurs Rodeo, and the Gramatica Family Soccer Tournament. - Responsible for increasing exposure in an already cluttered marketplace. - Maintained and developed clientele relations within the Hospitality Industry.

Media Relations for Atlanta Braves Spring Training & Tampa Bay Buccaneers Summer Training Camp– Assisted with managing the media, handling special requests and building and maintaining relationships with the media.– Assisted with the production of video news releases and pitched coverage opportunities to hometown media for various teams.– Assisted in the coordination and production of pre and post game interviews. Media Relations for Magical Gatherings Press Event, Super Soap Weekend and the Funai Golf Classic.

Responsible for the design, production, and strategic distribution of marketing materials to drive attendance at various athletic events.