Ryan Gartrell Email & Phone Number

Pittsburgh, PA, US

New York, NY, US

• Website, SEO
• Led and mentored a cross-functional website team, including internal website engineers, solutions architects, SEO manager and external web agencies, to drive SEO and website strategies, ensuring optimized user journeys.
• Owned the lead database, segmentation, and lead flow from targeted website landing pages, resulting in a 47% increase in qualified leads and a 34% improvement in conversion rates.
• Trained digital marketing, content, product, and IT teams to build and optimize website experiences for product launches, global marketing campaigns, and demand generation initiatives, ensuring smooth user journeys and.
• Proactively resolved website technical issues, including finding and removing over 1,000 errors, ensuring seamless user experiences and continuous performance improvements through A/B testing and feature launches.MarTech
• Managed and optimized the MarTech stack, ensuring scalability, performance, and reliability.

New York, NY, US

• Website, SEO
• Owned the design, development, maintenance, and SEO strategy for Berkadia’s main website and acquired domains, driving improved traffic, user engagement, and conversions across multiple audience segments.
• Developed and implemented a comprehensive SEO roadmap encompassing technical SEO, link building, and content optimization, alongside a front door roadmap that enhanced website user experience, boosted organic search.
• Managed team overseeing SEM, SEO, and analytics, aligning efforts with overall marketing goals and optimizing channel performance.
• Increased non-branded organic traffic to the website by 215% year-over-year, establishing organic search as a top source of new users and a key driver of conversions.MarTech
• Owned the MarTech stack and managed the deployment and integration of cutting-edge marketing technologies, driving improved customer acquisition and engagement through automation and analytics.

• Founded and lead a marketing consultancy firm focused on optimizing digital strategies for clients across various industries, specializing in web development, SEO, and digital marketing.
• Developed and executed comprehensive SEO and website strategies that resulted in significant increases in organic traffic, user engagement, and lead generation, helping clients command key market segments.
• Led and mentored a cross-functional team of digital marketing managers, SEO specialists, data analysts, developers, and UX/UI designers, fostering collaboration and driving strategic initiatives that enhanced brand.
• Consulted with clients on optimizing their MarTech stack to drive efficiency and scalability, including CRM and CDP implementations.
• Provided training and support on digital marketing best practices, helping clients improve their customer engagement and lead conversion strategies.

Leetsdale, PA, US

• Spearheaded the digital transformation by building and overseeing both marketing and technology departments, launching the company’s first North American website and e-commerce platforms.
• Created and implemented a full-funnel, SEO demand gen strategy designed to increase inbound traffic, activate website visitors, and improve both the quantity and quality of marketing leads.
• Optimized marketing technology systems and workflows, including CRM and CDP integrations, to enhance customer engagement and increase lead conversion.
• Pioneered the launch and management of the company's Amazon Vendor Central presence.
• Transformed social media strategies, growing the brand’s following from under 1,000 to over 200,000 across multiple platforms through targeted digital campaigns.
• Manage various paid advertising and organic channels including Amazon, Google, Microsoft, Facebook, Instagram…

• Developed and executed comprehensive website and SEO strategies, resulting in a 400% increase in lead generation and significantly enhancing and expanding the company's online visibility.
• Drove customer acquisition through SEO improvements, including technical optimizations, content strategy, and link-building efforts, positioning the website as a primary driver of new customers.
• Managed the company’s MarTech stack, including CRM systems, to enhance lead tracking, enrichment, and conversion processes.

Pittsburgh, PA, US

• Led the comprehensive redesign of the company’s website and branding strategy, resulting in a more user-friendly interface, and a consistent brand identity across all digital platforms.
• Utilized digital lead creation and SEO to outperform competition in the target market ultimately leading to an acquisition.
• Manage and coordinate all marketing, advertising and promotional activities
• Implement software to improve the quality of business and to bring the required information available to the client.
• Provide information regarding new techniques to increase the quality of the products and services.
• Online Marketing

Certificate, Product Management

Bachelors, Finance

Computer Science

Education record