• Delivering strong creative written solutions to clients’ challenges that are on-strategy, work persuasively and clearly, and reflect the sensitivities and communities of nonprofits. This includes: - Effective, creative names and taglines - Well-crafted vision, mission, and values statements; key messages; boilerplates - Powerful campaign concepts and materials that drive action (case statements, ads, etc.) - Content marketing materials for Big Duck, e.g., blog posts, podcasts, e-books, etc.• Collaborating with the strategy and design teams to execute client deliverables.• Presenting creative deliverables in client meetings.

• Coordinated marketing strategy and executed production for the 2019 Film Festival and other related events.• Scheduled, managed, and produced all creative marketing collateral and deliverables to meet internal/external goals, including but not limited to: festival catalog, online film guide, promotional posters, print and online ads, online creative materials, etc.• Managed and executed all website updates (Squarespace).• Assisted with drafting public communications (sponsorship materials, specialty e-blasts, confirmation emails, registration letters, press releases, etc.).• Formulated schedules for the planning and promotion of the Festival; coordinated deliverable timelines across Festival departments.• Read and evaluated script submissions as part of the Festival screenplay competitions.• Developed new marketing strategies both off-island (web advertising, trade outreach, etc.) and on-island (community outreach, signage efforts, etc.)• Maintained and updated photo and video inventory (primarily through Vimeo); sorted all photo and video materials for continued archival and promotional use.• Sourced affordable printing and merchandising options within approved budget and deadlines; coordinated with said vendors.

• Researched and wrote news stories for a leading entertainment and film website, contributing in a freelance capacity during a period of heavy volume.• Sample pieces can be found at: https://screenrant.com/author/rgerh/

• Spearheaded all marketing campaign strategies, brand tones and messaging, and digital partnership developments – down to the tiniest details – to achieve client goals. (E.g. brand stories, taglines, market audits, user personas, etc.)• Led the creative ideation and brainstorm process for client stories, naming, messaging, and campaign executions in collaboration with the design team.• Uncovered and synthesized large quantities of demographic research and market/industry data from online sources for comprehensive analysis to guide future strategies.• Evaluated client market positions and competitive sets to determine brand and messaging angles.• Work included the NYC Ferry “Commuter Cruise” campaign, Hornblower’s “Leave Land, Join the Party” campaign, and brand positioning for Indikitch.

• Created the copywriting and storytelling process while undertaking proofreading, editing, ghostwriting, and content management as the agency’s first-ever dedicated copywriter.• Executed market research in support of startup client launch initiatives.• Worked with teams to develop social media campaigns and strategies.

• Researched and wrote stories covering technology, entertainment, and trends in support of the content team at a leading market intelligence firm and website.• Sample pieces can be found at: https://www.psfk.com/author/ryan-gerhardt

• Conducted manuscript evaluation, market research, and corrections checking.• Drafted jacket copy and catalog content.• Managed administrative tasks and office duties (including filing and mailing).