・Eclipsed 10K subscribers on YouTube in two days ・Became an official YouTube partner less than seven days after the first upload・Partnered with EVP of Growth to build, hire, and manage a 20+ person content team that produces original short & long-form content・Oversees branded content strategy for digital distribution. Brands include Ally, State Farm, and more

・Was responsible for maintaining leadership’s creative vision for Mr. Beast main channel videos by working cross functionally with production, camera, and construction departments・Managed a small team of junior creatives that conceptualized deliberate IRL scenarios to ensure we get the best content possible out of talent and contestants

・Leads and inspires a small team of content creators, fostering a collaborative and creative environment.・Develops data-driven content creation strategies and analytical methods in collaboration with Data Analytics and Finance to boost revenue and engagement through social media campaigns.・Manages branded content and influencer strategy for all online and IRL activations. Brands include Discover, Verizon, Hot Pockets, Spotify, Rolling Loud, Mountain Dew, and more. ・Oversees the development and implementation of social media strategies for 8 different properties including: our digital publication, global community presence, hbcu esports league, live event experiences (Cxnnections + The Kickback), and celebrity podcast series (Duke and Wayno Show). ・Responsible for strategy, executive production, and rollout of original YouTube content slate. Series include: Day in the Life features, a cooking show, and a long form podcast.

・ Self produces premium short-form content across all social platforms, with a focus on TikTok, Instagram and YouTube・Sources, manages, and collaborates with freelance creators within the Team Whistle Creator Network ・Responsible for ideation and execution of on set social production for branded work and ‘Whistle Originals’

・ Develops content strategy, leaning into digital, for player storytelling and increasing individual & league fandom ・ Supports designing ethos for OTE teams and presenting them in a compelling and organized way ・Analyzes content performance results and summarizes key findings ・ Develops cross functional processes and clearly provides direction for internal and external stakeholders・Coordinates brand development strategy sessions with athletes towards identifying specific niche concepts and content

・ Worked with Executive and Supervising Producers to maintain quality standards and optimize content for YouTube・ Helped organize, labels and manage assets key to the production of video related content ・Executed visual storytelling pieces that captured first person view of athlete's brand

・ Shot, produced, and edited digital video content with celebrity or up and coming grassroots athletes・ Managed pre-production calls, production schedules, and post-production processes as a one-person band using tailored strategy and industry-leading video, audio, & non-linear video editing software・Acted as the primary liaison with subjects and represented core values of the Overtime brand in the field・Worked with Executive Producer and Head of Video to maintain quality standards and optimize content for YouTube

Launched social media platform to highlight basketball competition in the Washington Catholic Athletic Conference . The first post garnered 3000+ views and the page gained over 300 followers in one night.・Developed content approaches and guided team on vision ・Managed direct reports of photographers, videographers, and civilian shooters with an eye on building a strong and innovative team・Trained team on new content publishing features & appropriate use cases・Tracked performance against KPIs and provided actionable insight for the future・Shot, produced, and edited digital video content with celebrity or up and coming grassroots athletes

・Developed, edited, and produced short and long form series:・‘Flash Fits’ - Dwayne Wade & Gabrielle Union (Instagram)・‘‘Test Run’ - Talk Show centered around Athletes and their shoes (YouTube)・‘‘Unboxing’ - WNBA athletes being introduced to new pairs of kicks (Instagram)・‘Photographed and edited game action during Mystics 2019 Championship season