Managed full marketing team, including demand generation, operations, and product marketing. Developed and led marketing strategy that contributed to 53% of sales-qualified leads in H1 2023, up from 28-34% in all prior quarters.

CometChat is a Series A B2D SaaS firm that offers mobile app developers a suite of SDKs, UI Kits, and APIs to helps them build and launch in-app chat quickly.Established PMM practice and team. Identified and drove firm-wide alignment on updated positioning, strategic differentiators, and core messaging that contributed to a 257% increase in revenue over 18 months. Developed complete picture of CometChat’s market, business, and technical and economic buyers through customer interviews, pipeline analysis, competitive research, and segmentation analysis. Led GTM overhaul that identified high-impact initiatives; partnered with demand gen and sales teams on subsequent campaigns to generate 53% of sales-qualified 2023 H1 pipeline.

Granicus is a Vista Equity-backed B2G SaaS firm with $250M+ in revenue and 5,500+ customers in North America, UK, and APACI led the North American launch and GTM strategy for govService, a no-code BPM and form builder recently acquired from the UK. Led platform messaging development as Granicus moved from single product sales to platform sales. Conducted market and persona research, messaging, segmentation, and collateral. Developed competitive intelligence, battle cards, and messaging; trained sales people on differentiators, key competitors, and collateral.

Statum is a creative firm that produced thought leadership, business strategy, and editorial content for variety of clients. I served as a columnist for Quartz.com; wrote about business strategy for a entrepreneurial, tech-savvy digital audience. Covered healthcare for Crain’s Chicago Business.

Knight Lab commercializes technology developed in the Northwestern University Computer Science department in the areas of natural language processing (NLP), artificial intelligence (AI), and machine learning (ML).I served as the Product Marketing and Partnerships Manager. I was a founding member of a small, ambitious team of developers, designers, and researchers and led product marketing as part of an Agile team. Created and executed launch plans for 10+ new open source products.Created go-to-market strategy for new products; leveraged data analysis, testing, and early identification of industry trends to earn a user base of more than 300k — including organizations like The New York Times, Washington Post, Al Jazeera, Le Monde, and others — and 300m news consumers worldwide.

Designed and executed marketing strategies to support the launch of Northwestern’s new campus in the Middle East• Collaborated with ad agency to deliver new print and digital marketing materials that drove 40% year-over-year increase in applications, resulting in above-target enrollment• Led production of big-budget promotional films from concept to delivery, including RFP, scriptwriting, and production• Initiated and oversaw website redesign that reduced ongoing website maintenance efforts by 60 percent• Developed web analytics program that led to critical customer insight and enabled strategic decisions

Produced editorial and commercial content for print, broadcast, and digital clients • Established PlumTV’s digital presence in Telluride, including creating and managing website content and supervising junior staff • Wrote cover stories and features for Crain’s Chicago Business, Denver Post, Rocky Mountain News, Grand Junction Daily Sentinel, Paddler, Canoe & Kayak, Golfdom, Kayak Dealer, PaddleSports Business, and others

Reported enterprise business stories with particular focus on the pharmaceutical and healthcare industries. Interviewed CEOs, venture capitalists, top analysts and other high-level sources. Produced multimedia features (stand-alone audio, audio slideshows, and videos) using a variety technology and software. Lead editorial meetings, wrote headlines and determined top stories for Medill News.

Reported stories on economic impact of natural gas and wind farm development throughout the American West• Nominated by faculty members to represent Medill School in prestigious News21 program• Identified and interviewed energy and agricultural market executives, government officials, workers, activists, and citizens in Arizona, Wyoming, and Nebraska

Broke stories that received national coverage on NBC’s Today Show, ESPN’s SportsCenter, and the E! Network. Consistently broke news ahead of competitors while reporting on volatile school board and district attorney recalls, controversial commercial development and court cases Managed photographers, graphic artists and copyeditors in producing a weekly arts section. Transformed the paper’s arts and entertainment section into a lively section readers relied on not only for entertainment news, but entertainment.Wrote an arts column praised by readers, editors and the paper’s publisher.