Ryan Graham, Mba Email & Phone Number

Springboro, Oh, Us

Miamisburg, Ohio, United States

Miamisburg, Ohio

Lead product lines delivering $300M in sales to the organization. Developed and presented data analytics for approval on new products, pricing, and SKU rationalization initiatives. Negotiated pricing with customers leveraging external market knowledge and specific competitor information to leverage price increases leading to profit growth of $60 per paper ton.• Created and executed a premium sheet regional inventory program for Veritiv which increased their floor inventory by 3,000 paper tons in 2019• Led the development of a new WKL paperboard grade delivering 10,000 incremental paper tons• Collaborated with paper mill to ensure product quality issues are resolved• Project managed the development of direct mail campaigns, email blasts and other promotional activities resulting in an increased conversion rate of 10% or more• Improved SBS paperboard profitability by $40 per paper ton by reducing manufacturing costs• Forecasted for price and volume for assigned grade lines within sales and operations process (S&OP)• Ensured all marketing activities are on strategy and consistent with assigned budget and optimize messaging to convey key advantages while maintaining overarching brand image• Copywrote and proofread product information for internal stakeholders and customers• Implemented a marketing brief submission and execution process across the organization to improve efficiency• Present to both internal and external executive leadership during quarterly reviews • Ensure brand(s) price integrity as point of contact for one-off pricing requests

Cincinnati, Ohio

Managed Hillman’s Marketing initiatives for Lowes account valued at $200M in annual revenue. Executed all of Lowes promotional and Ecommerce activities with a focus on creating opportunities for the Sales organization yielding 6% growth YOY in 2017.• Accountable for developing and managing the Lowes marketing budget.• Designed and delivered customer presentations, line reviews and new program opportunities• Negotiated pricing with corrugate suppliers reducing YOY display spend by 18%• Generated keyword list, Headlines, Descriptions, and provide URL links for Google Ads campaigns optimizing an increase of 15% in Click through rate (CTR) for High and Mighty picture hanger brand• Develop Planogram’s (POGS) using JDA Space Planning software in conjunction with Lowe’s POG team• Communicated frequently with the Lowes merchant team to provide active project status reports• Monitored Campaign performance utilizing Google Analytics (CPC, Impressions, Conversion rate. Etc.)• Created, managed and approved new in-store POP materials, merchandising, and packaging concepts • Developed, implemented, and monitored marketing promotions to meet channel growth objectives

Miamisburg, Ohio

Car Seats launched:• SureRide Convertible (2012)• Right Fit high back booster (2013)• Transitions 3 in1 harness booster (2015)• Spectrum high back booster (2016)• Sonus Convertible (2016)• Stratos Convertible (2016)Technologies launched:• Outlast Temperature Management Technology (2013)• Buckle Pockets (2013)• ComfortTech Technology (2014)• Gel-Matrix Technology (2014)• Sensor Safe Technology (2015)• Lyf Guard (2016)Programs launched:• Platinum Protection Series at Babies R Us (2013)• Advanced Protection Series at Wal-Mart (2014)• Pro Comfort Protection Series at Target (2014)• Pro Series at Target (2016)Category Management:• Delivered 25% growth in car seat category since 2013• 45% growth in convertible car seat segment since 2011• 35% growth in booster car seat segment since 2011Manage new car seat sku development process (Creation to Production):• Co-develop new car seat fashions, features, & platforms• Present new car seat projects to executive lead team within gate review process• Lead cross functional team through IRDR, CDR, DDR, PRDR stage on all ground-up car seat projectsMarketing Research:• Conduct marketing research on new car seat projects and technologies• Conduct marketing research on brand positioning strategy• Conduct marketing research on car seat specific messaging strategiesOther:• Build, track, & analyze key SKU performance in the juvenile products marketplace• Product Management liaison for weekly New Sku Tracker Cross-functional review• Create, Manage & Approve new in-store car seat POP • Order & track POP budget for car seat category• Build, track, & analyze key SKU performance in the juvenile products marketplace• Create & Submit PIF’s to Brand Marketing for creation of new sales aid materials • Prepare Evenflo Car Seat CLR decks (Wal-Mart, Target, BRU, etc.)• Perform data analysis for Car Seats (% variance, YTD trends, Historical comparisons)

Miamisburg, Ohio

• Manage Customer relationships with assigned accounts• Develop Planogram recommendations for SKU placement on assigned accounts• Deliver account data insights to Evenflo executive lead team• Update POS data reports for assigned accounts• Track outside sales reps performance monthly (% to goal updates)• Track Amazon.com pricing on all Evenflo products (protect against cannibalization)• Determine SKU Forecasts for all Specialty accounts• Cold-Call Specialty accounts as necessary to gain incremental business• Issue Specialty Account Price Deviation forms• Enter PO’s via Evenflo Web Sales order entry system

Cincinnati, Ohio

• Marketed and sold Fiber Optics in the greater Cincinnati market• Liaison with complex property managers• Generated Top 5 MRR (Monthly Recurring Revenue) every month since hired• Certified in SOE, Talon, One View, I Cams, and CNR CBT systems• Trained new employees on the fundamentals of position• Maintained a high level of customer service for my sales• Troubleshoot customer billing and service issues

Master Of Business Administration (M.B.A.), Business, 3.8/4.0

Activities and Societies: Magna Cum Laude

Bachelor'S Of Science Degree, Marketing/Marketing Management, General, 3.85

Activities and Societies: Dean’s List Member (Every Quarter of College) Alpha Lambda Delta National Honor Society National Honor Society.