Ryan Grayson Email & Phone Number

Windsor, Berkshire, Gb

-Responsible for maintaining good working relationships with properties top accounts during the transition process: PayPal, Netflix, Roku and Adobe. All four-company headquarters located within walking distance to the property and represented $1.1 million in room revenue.- Prepared hotel weekly sales reports, owner reports and submitted budget recommendations for 2023.-Ensured a smooth transition between new ownership and current / existing accounts during the interim process.- Audited rooms back-log to ensure it coincided with Delphi /sales force and Opera.- Completed and submitted business cases for 2023.- Analyzed Agency360 and Kalibri Labs reports to identify current market trends and new business opportunities.- Worked closely with property Revenue Management team to establish rate strategy initiatives to maximize revenue ➢ Audited all BT accounts making sure they were active, bookable and short description were correctly attached

Windsor, Berkshire, Gb

- Analyzed Demand & Agency360 reports daily to identify new business opportunities and current market trends.- Conducted weekly displacement analyses to make the right revenue decisions when reviewing / accepting business.- Worked closely with property Revenue Management team to establish rate strategy initiatives to maximize revenue. - Responsible for 8,527 sqft of meeting space, full catering menu and a banquets team of seven. - Made sure all COVID guidelines were properly relayed to clients and all sanitation guidelines were executed to ensure a safe environment.- Developed and implemented property positioning, packaging, and pricing strategies based on market demand /shifts. - Managed all sales and marketing initiatives along with all event service actives through competitive analysis, market positioning, staff training and development, strategic partnerships, and building/ maintaining client relationships. - Responsible for preparing the yearly sales budget, weekly forecast, and annual sales reports for revenue increasing opportunities and possible action plans.

- Partnered with Key Account Managers regarding un-submitted business cases / RFPs and the opportunity to be included in their 2020 program.- Secured six additional BT accounts for the 2020 year with an estimated revenue of $253,000.- Ensured all monthly action items were completed, implemented and documented.- Analyzed Demand & Agency360 reports to monitor property performance and revenue producing opportunities.- Made sure all client communication and account status including prospect, tentative and definite bookings were updated and properly documented.

- Selected, hired, trained and coached new Director of Sales, Sales Manager and Catering Sales Manager.- Acquired and developed new business accounts totaling 22 new LNR's during 5-week assignment.- Responsible to for reviewing and submitting all 2020 Business Cases and RFP submissions insuring property growth through yield management and displacement analyses.-Analyzed revenue management strategies using the weekly / monthly STAR Report, Demand & Agency360, Concerto and IHG reporting tools to monitor property performance.- Worked closely with the Director of Revenue and General Manager to come up with pricing strategies to maximize ADR and occupancy for all Local and National accounts.

- Contracted and secured $250K in project business (Perficient Inc.) within 3 months of hire.- Developed the 2020 BT marketing plan by developing objectives and goals to coincide with the properties overall 2020 strategies.- Exceeded targeted Q1 budget goals by 106% and Q2 budget goals by 102%- Created customized incentive plans for Travel Agents / Planners to gain additional market share.- Increased oil and gas market sales by 27% in Q1 with companies including Baker Hughes / GE, Kaiser Francis, ONEOK Inc. and T.D Williamson.- Develop existing accounts and conduct quarterly reviews with World Travel, the responsible booking agent for 75% of all corporate travel in the Tulsa market to ensure the property is on pace to meet monthly and yearly/ targeted goals.- Completed 2020 pricing of all LNRs and CNRs to coincide with the properties 2020 strategies.

-Ensured a smooth transition between new ownership and current / existing accounts.- Conducted a detailed group sales audit ensuring all group rooms were properly documented, netted and washed for accurate forecasting.- Prepared hotel weekly sales reports, owner reports and submitted budget recommendations for 2019.- Identified and respond to leads through Meeting Broker, Lanyon, CVENT and CVB.- Audited Sales Pro and group backlog reports.- Reviewed / audited all sales contracts, rate agreements, and/or banquet/catering event orders.- Secured $485,264 of NEW business for the property during the four-month assignment

- Shifted Lennox India ($385,210) from a direct competitor mid-year, which included a 2-year contract toestablish additional base business for 2018 and 2019.- Responsible for preparing and reviewing properties yearly sales budget, weekly forecast, STAR Report and annual sales reports for revenue increasing opportunities and possible action plans.- Developed marketing initiatives, promotions, packages and ad campaigns to gain additional leverage.- Motivated and assisted sales team of 4 in qualifying leads, prospecting, cold calls, sales blitzes and other lead sources to ensure property YOY growth.

- Awarded Hospitality Management Corporation’s (HMC) highest RevPAR growth award for 2014.- Responsible for overseeing the catering sales team to maximize profitability and to ensure that monthly sales goals were achieved and/or exceeded.- Developed and implemented property positioning, packaging, and pricing strategies to produce high long-term market share.- Represented the property at numerous associate functions, client and guest events, and community events.- Developed active communications and close rapport with Convention & Visitors Bureau, National Sales Offices.- Exceeded overall sales budget in 2013, 2014, 2015 and 2016 including record-breaking quarters throughout the year.

- Directly responsible for overseeing and training a sales team of six.- Closed a $350,000 12-month contract within 30 days of hire to create base revenue for better profit gain.- Implemented continuous sales training for all hotel staff to be consistent in all sales efforts.- Established and adjusted selling prices by monitoring costs, competition, and supply-and-demand.- Played a key role in the transitioning process between brands during the hotel re-branding process to ensure retained business.- Developed and implemented sales strategies focused on the shifting market share and identifying market demand.

- Developed and implemented an ongoing sales plan that increased Government market share by 30%.- Managed accounts to achieve client satisfaction and built strong client relationships; ensuring that all revenue goals were achieved and/or exceeded.- Attended SGMP monthly luncheons and conferences promoting property, building rapport with decision makers and uncovering new business opportunities.- Actively generated new business by communicating with client organizations, associations, travel agents, and government agencies through prospecting lead management resources to secure and shift new business.- Directly presented property information to SATO World Travel and Starwood call center headquarters.

- Ensured all revenue goals were achieved or exceeded by soliciting new business and increasing production of existing accounts.- Partnered with Partners in Education to develop relationships within in the community to strengthen and expand customer base.- Visited with prospective clients to stimulate interest in property services and negotiate expansion of current contracts.- Researched competitor's features, functionality, and conducted research for prospective leads to provide helpful feedback information to sales team.- Worked closely with catering department to develop sales and marketing strategies to shift more catering business.- Partnered with the University of Tulsa Athletic department becoming the host hotel for all incoming team travel: Men’s and Women’s Soccer, Tennis, Softball, Baseball, Volleyball and Track and Field.

-Ensured all revenue goals were achieved or exceeded by soliciting new business and increasing production of existing accounts.-Partnered with Partners in Education to develop relationships within in the community to strengthen and expand customer base.-Visited with prospective clients to stimulate interest in property services and negotiate expansion of current contracts.