Acquired by INGO Payments, August 2024

o Subject matter expert specializing in unified commerce solutions that enable merchants to grow and manage their business.o Evaluated strategic partnerships and opportunities related to non-M&A and M&A objectives that affect the Vital product roadmap. o Evangelist for Vital Point of Sale, Merchant Portal and Vital Grow initiatives.o Product owner of the Vital Merchant Portal objectives before moving into evangelist role.o Acquired by Global Payments (NSYE: GPN) September 2019

o Provided do-it-yourself listing presence, social campaigning, website and reputation management tools to small and medium sized businesses. o Combined SMB’s sales transactions, daily fundings, chargebacks, and merchant statements for a simple to use financial intelligence portal. o Built a unified web and mobile experience responsible for fixing online merchant presence, increasing consumer and merchant engagement while providing innovative financial intelligence reporting for over 50,000 of our partner’s SMBs. o Supported Worldpay, FIS, TSYS and a handful of smaller ISO partners as one of their preferred value-added service providers. o Acquired by TSYS (NYSE:TSS) July 2018

o Responsible for the performance of email, text, and online advertising channels.o Introduced review solicitation as feature enhancement to the existing product suite.o Creator of the first deterministic CRM programmatic marketing product to be offered to both automotive franchise retailers and aftermarket service providers.o Responsible for vendor negotiations, contractual relationships and supply chain management. o Solutions Architect responsible for solving OEM and automotive dealer’s unique enterprise digital marketing challengeso Acquired by Solera Holdings, Inc. (NYSE:SLH) June 2015

o Oversaw all online and offline advertising. o Developed an affiliate marketing program that resulted in 12% of GORUCK’s monthly revenue.o Developed and implemented a pre and post email communication strategy which resulted in a 60% repeat purchase rate from first event email to the last.o Transitioned GORUCK to an e-commerce solution that better handled event operations, order fulfillment and customer service’s ability to access customer data seamlessly. o Responsible for planning which cities to visit throughout the United States, Germany, France, Australia, Ireland and Great Britain. o Developed a customer satisfaction survey for evaluating event personnel and measuring event standards. o Managed a team of both .net web developers and marketing personnel.

o Oversaw development and product direction for a multi-million dollar development effort.o Responsible for defining the product strategy and roadmap for an enterprise email marketing provider, sweepstakes management solution, online advertising and lead management platform, and a qualitative panel management solution. o Specifying market and technical requirements for current and future products by conductingmarketing research by attending conferences, self-education through industry experts, whitepapers, and interacting with clients and internal business colleagues.o Developed, analyzed and nurtured potential partner relationships.o Responsible for defining and managing product backlog and project sprint cycles.o Developed and implemented a companywide on-boarding process for internal and external customers.o Expert in email deliverability, search engine optimization and online marketing.

Trained in leadership principles and tactical procedures to be commissioned as an officer in the United States Marine Corps Reserve.

o Creator of an automated sales continuity program that used a compilation of communication mediums to generate a higher customer response rate.o Analysis of the competitive landscape through detailed GAP analysis.o Responsible for email CAN-SPAM compliance and procurement of a 3rd party e-mail vendor.o Wrote and developed marketing content for direct mail, e-mail and voice calls.o Developed an electronic digital kiosk to help in the aid of collecting customer informationusing a Reward Program in conjunction to the kiosk.o Wrote and developed the reward program offerings and business rules associated to the program.

o Analysis of automotive data, documentation and employee training.o Management of automotive data and acquisition.o Knowledgeable in Dealer Management Systems (Reynolds & Reynolds and ADP Elite)o Fulfillment of customer orders and monitoring automotive marketing campaign results.o Produced auditing reports and developed the business rules for correct auditing procedures.