Responsible for defining and implementing marketing strategies to drive growth. Accountable for SANUS and its' brands identities and penetration into both major retail and independent markets. Responsible for strategic leadership, direction, and management of the marketing staff and also outside agencies and vendors. Defines and manages the development of the annual marketing plans and budgets. Oversee all functions of SANUS marketing including:- Brand development for strategic objectives and creative direction- Advertising for print and online in consumer and trade outlets- Tradeshow exhibition at large national and regional shows- Websites for global SANUS brands and product lines- Packaging and Collateral development- Retail Display strategy and implementation for major and regional retail- Marketing Research encompassing brand, product, consumer and trade- Public Relations and Social Media- Management of outside agencies and vendors