Ryan Hahler Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota

Minneapolis, Minnesota

Strategic responsibility for competitive and consumer research, digital partnership development, organic growth strategies and brand strategy. Functional responsibility for search engine marketing, content marketing, social media engagement, email marketing, creative services, multi-cultural marketing and PR. Key member of the executive leadership team and reporting to the CEO. Highlights:Drove discipline of cross-channel marketing innovation and optimization across email… Show more Strategic responsibility for competitive and consumer research, digital partnership development, organic growth strategies and brand strategy. Functional responsibility for search engine marketing, content marketing, social media engagement, email marketing, creative services, multi-cultural marketing and PR. Key member of the executive leadership team and reporting to the CEO. Highlights:Drove discipline of cross-channel marketing innovation and optimization across email, social, SEM, programmatic, blog, SEO, display, CPA/CPL and influencer marketing that resulted in:- 5x increase in new customer volume- 20x reduction per-customer marketing spend- 6x increase in annual revenue- 15x increase in monthly website visitors- 10x increase in content subscribersChampioned development of end-to-end digital marketing analytics capabilities that resulted in better decision-making and quicker campaign optimization.Spearheaded development of end-to-end marketing analytics that enabled faster decisions and optimization.Implemented AGILE marketing development methodology to increase campaign delivery speed and integration with IT business parters across functions.Built a fail-fast culture of innovation, experimentation, calculated risk-taking and collaboration that resulted in faster learning, greater breadth of strategies and tactics pursued, and higher team engagement.Creatively leveraged agencies and contractors resulting in greater marketing flexibility and scale.Enhanced competitive analysis and drove consumer insights that resulted in stronger marketplace differentiation, product innovation, and customer engagement. Show less

Greater Minneapolis-St. Paul Area

Sourced, secured, and led strategic partnership initiatives that spanned marketing, technology, product and lead generation. Built and maintained a continuous pipeline of partnership opportunities. Designed analytical frameworks for vetting potential partnerships.Highlights:Implemented a system of continuous partnership research and vetting that resulted in:- 5x increase in partnership opportunities in the pipeline- 9x increase in consumer reach- 10x increase in… Show more Sourced, secured, and led strategic partnership initiatives that spanned marketing, technology, product and lead generation. Built and maintained a continuous pipeline of partnership opportunities. Designed analytical frameworks for vetting potential partnerships.Highlights:Implemented a system of continuous partnership research and vetting that resulted in:- 5x increase in partnership opportunities in the pipeline- 9x increase in consumer reach- 10x increase in new customer acquisition- 60% decrease in per-customer acquisition costLeveraged market segmentation data, competitive research and business case analysis to successfully pitch and secure funding for multiple product and marketing initiatives.Facilitated ideation and relationship-building with internal and external partners that resulted in first-in-the-industry products and programs.Increased collaboration with key internal stakeholders including Technology, Sales, Marketing, Product Management and Legal that resulted in faster time-to-market on opportunities. Show less

Greater Minneapolis-St. Paul Area

Responsible for designing and implementing innovative programs and products to strategically leverage Thrivent’s unique not-for-profit business structure to increase customer engagement and advance brand awareness, nationally. Reported to the VP of Customer and Community Engagement. Annual budgetary responsibility of $20MM+.Highlights:Led major business innovation initiatives that completely redesigned Thrivent Financial's grassroots community engagement model, resulting in… Show more Responsible for designing and implementing innovative programs and products to strategically leverage Thrivent’s unique not-for-profit business structure to increase customer engagement and advance brand awareness, nationally. Reported to the VP of Customer and Community Engagement. Annual budgetary responsibility of $20MM+.Highlights:Led major business innovation initiatives that completely redesigned Thrivent Financial's grassroots community engagement model, resulting in the creation of Thrivent’s current Action Team/Thrivent Community/Regional Board model.Led change management and communication efforts to regional staff, volunteers, customers and internal stakeholders that resulted in a swift, welcomed shift in focus toward organizational growth and mission alignment.Co-collaborated on product development initiatives that resulted in creating and enhancing premier engagement products. Show less

Greater Minneapolis-St. Paul Area

Led the design, implementation and management of comprehensive training and development programs for regional staff, boards of directors, and volunteers. Facilitated voice-of-customer sessions across the country to gather best practices, resulting in new, innovative solutions for customer engagement.

Greater Minneapolis-St. Paul Area

Managed mortgage consultant training program for Private Mortgage Banking division, including overall program evaluation, business line needs analysis, content restructure/redesign, and facilitator training. Facilitated live, phone, and web-based training sessions for new mortgage consultants. Provided coaching to new mortgage consultants to help them build product, sales, and technical knowledge.

Greater Minneapolis-St. Paul Area

Designed, implemented and managed a comprehensive leadership development program that introduced succession planning, a mentoring program for high-potential leaders and leadership training workshops. Designed a competency-based roadmap and resources to support talent development and succession management within key business lines. Provided coaching and mentoring to front-line leaders on performance and talent management. Facilitated workshops and training sessions.