Ryan Hannah Email & Phone Number

Responsible for applying marketing analytics and campaign management solutions for clients across numerous industries. I am involved in applying predictive modeling methodologies, advanced data mining, and data management to directly support execution of analytically driven marketing initiatives. I am responsible for ensuring analytical solutions are delivered timely, error-free, and within budgetary constraints.Primary Goals:Leverage marketing,analytics, and account experience at the senior analyst level to develop a working, analytically driven client relationship resulting in successful implementation of analytically driven campaigns that show direct advantages to conversion, ROI, and incrementality.Responsibilities include:- Extensive use of the SAS system to implement proposed analytic solutions in a timely, minimally supervised fashion.- Deliver such analytics solutions as: data hygiene and cleansing, customer segmentation,analytics based CRM, D.O.E as a test & learn technique, data mining, decision tree, segmentation, and predictive modeling implementation.- Show a thorough understanding of client data, both from a validity scope, as well as historical standpoint, demonstrate project awareness while running parallel with numerous campaigns, exploratory data analysis, thought leadership through understanding data, and create detailed project management documentation.Specialties: Direct Marketing, Marketing Analytics, SAS Programming, ROI Improvement, Program and Data Efficiency, Segmentation and Decision Tree, Predictive Modeling Implementation

Listed skills include Analytics, Segmentation, Sas, Data Mining, and 20 others.