Ryan Hanneke Email & Phone Number

• Create and present business plans based on a combination of analytical data and relevant marketing materials to obtain mutual goals with customers and vendors – as part of BA’s third-largest craft supplier in 2020.
• Maintain routine communication with distributor networks, monitoring inventory levels, communicating relevant programming information to leadership, pursuing key account distribution and execution of programming, and.
• Manage annual marketing budget to create retail programs incorporating consumer sweepstakes, point-of-sale material, and consumer sampling, to deliver financial and volume targets to key stakeholders.
• Work cross-functionally with the marketing department to develop materials based on customer needs. Make product recommendations based on market trends, consumer demographics and emerging styles.
• Distributor management, building strong relationships with national account teams and executive teams to develop customer management routines and cadences, treating them as a business partner and utilizing feedback.

Orange County, California Area

Sacramento, California Area

• Managed one wholesaler in the Sacramento market (Markstein Beverage Company), driving sales volume and growing share for a total of nine brand portfolios.
• Drove High End portfolio growth to 12.8% YOY throughout 2016. Consistently ranked in top twenty among sales reps nationwide in a challenging craft market.
• Achieve targeted KPIs directed from the regional leadership team.

Burbank, CA

• Managed logistics, travel and communications for 27 cast and crew members on the Miley Cyrus BANGERZ Tour 2014.
• Managed a $4M+ budget laid out by the Production Manager and was an integral part of the team that accounted for a high visibility, high profile tour, with profits exceeding $100M+.

Phoenix, Arizona Area

• Managed two Arizona wholesalers (Hensley Beverage, Golden Eagle) and three brand portfolios (Widmer, Kona, Redhook).
• Drove volume growth to 21% across the entire portfolio in H1 2012 (Distributor Management, Key Account Programming, Results Oriented).

Las Vegas, Nevada Area

Responsible for hiring and maintaining appropriate staff levels for fifty-plus team members throughout the 2011 season including: ordering and inventory, coordinating with third-parties for sales incentives and promotional events, set-up and breakdown of weekly concert series. Maintained 5-diamond resort status throughout 2011 season.

Master Of Business Administration - Mba

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: Lacrosse team (2 years - midfielder), Hockey Team (1 year - center), John Cook School of Business Club, Chinese.