• Engaged in competitive analysis through researching competitors in the healthcare market. Synthesized that research into actionable recommendations and presented findings to company leaders.• Supported the innovation team in other initiatives including work on the topics of Behavioral Science, Digital Opinion Leaders, and healthcare social media platforms.

• Collected and analyzed secondary market research to extract information surveys that measure company performance.• Developed company overviews and incorporated performance statistics that defined benchmarking data that made the performance surveys more impactful and accurate.