Responsible for:- Customer Acquisition - CRM - Brand Ambassador Program

- Lead customer acquisition marketing campaigns across social, display, affiliate, and search channels for 4 brands.- Manage and provide tactical guidance and strategy for the following departments: - Customer Acquisition Marketing/Design - Brand Marketing - Online Video - Visual Merchandising - Optimize paid traffic through creative and funnel testing.- Provide creative vision for customer acquisition campaigns - Work with a cross functional team - Exceptional time management and organizational skills- Optimization of all creative in order to achieve business targets and KPI’s

Oversee day-to-day marketing efforts and initiatives by effectively managing merchandising and promotional activities, with a strong focus on Acquisition marketing.My responsibilities include:- Analyzing content assets and align to strategic business goals.- Ideate and oversee new content development- Manage the acquisition funnel post click (Landing pages, Quiz, Registration page)- Evaluate content for relevance, value and quality, leveraging audience insights and the customer experience - Conduct A/B landing page testing (Desktop & Mobile) across 3 brands (JustFab, Fabletics, Shoedazzle, and FabKids) - Manage online marketing design team (primary focus customer acquisition)

Oversee day-to-day marketing efforts and initiatives by effectively managing merchandising and promotional activities, with a strong focus on Brand and Acquisition marketing.My responsibilities include:- Analyzing content assets and align to strategic business goals- Ideate and oversee new content development- Manage the acquisition funnel post click (Landing pages, Quiz, Registration page)- Evaluate content for relevance, value and quality, leveraging audience insights and the customer experience - Conduct A/B landing page testing (Desktop & Mobile) across 3 brands (JustFab, Fabletics, and FabKids)- Maintain weekly content documentation of , current tests, upcoming tests, and tests results - Manage online marketing design team (primary focus customer acquisition)

My position entails the overall management of all major initiatives, from simple site implementations to entire site redesigns.