Leads the global marketing department at CI Games, heading up the internal team in addition to all global distributors and third party agencies, with full ownership over the global marketing strategy for all titles released under CI Games and United Label.- Lead the announcement of The Lords of the Fallen, an all-new action-RPG, unveiled in the form of a three minute CGI cinematic during Geoff Keighley's ONL at Gamescom 22. Responsible for all branding, positioning the title as a reboot as opposed to direct sequel to the 2014 hit, Lords of the Fallen, to maximise appeal among genre newcomers. The trailer was the most watched Gamescom release on PlayStation's official YouTube channel, whilst the title quickly became the most wishlisted action-RPG on Steam. - Lead the global launch of Sniper Ghost Warrior Contracts 2 on PS5, PS4, Xbox Series X/S, Xbox One, and PC in Summer, 2021. The title achieved a 170% digital revenue uplift (10 days post-launch) in comparison to its predecessor, Sniper Ghost Warrior Contracts (2019), and sold over 1 million copies in less than 10 months, contributing to CI Games' most financially successful year to date.- Lead the launch of Eldest Souls and Tails of Iron, both published under United Label, on PS5, PS4, Xbox Series X/S, Xbox One, Nintendo Switch and PC in Summer, 2021. Both titles were critically acclaimed upon release, with Eldest Souls becoming profitable just two weeks after launch thanks to an influencer-led campaign targeting the core demographic.

Full ownership, from ideation to execution, of the marketing strategy for a portfolio of gaming titles, including dating sims, MMOs and first-person puzzle platformers, on platforms including iOS, PC, PS4, Xbox and Nintendo Switch.● Lead the full GTM campaign for Surgeon Simulator 2, including the following key activations:- Gamescom ONL Launch Execution: Worked alongside Geoff Keighley to arrange for Christopher Lloyd to announce the release live on air as the character Doc Brown from Back to the Future, resulting in the title to trend on Twitter.- PC Gaming Show 2020 Reveal: Owned full strategy and execution, resulting in over 300 media articles and 1 million VOD trailer views. - Game Awards 2019 Announcement: Owned full product branding (including logo, TOV, website design and messaging), trailer ideation and production, and channel strategy, resulting in over 3O million live impressions, 400k trailer views and over a 100 media articles. ● Created the Brand and GTM launch strategies for both Hogwash and The Bradwell Conspiracy - two launch titles for Apple Arcade. ● Lead the very successful, MCV Award-nominated marketing campaign for Surgeon Simulator CPR on Nintendo Switch (reaching no. 4 in the official charts). Liaised with Nintendo throughout, who agreed to feature the Announcement Trailer on their own YouTube channel, thanks to its highly original and engaging premise - https://www.youtube.com/watch?v=auGi7ujgJJM.● Co-managed the launch of Worlds Adrift into Early Access, May 2018, which was celebrated by launching a replica skyship, complete with 20 gaming stations, 150ft up in the air. Inviting a mix of journalists, streamers, and community members, the event was streamed on Twitch, achieving 150k viewers.

In October 2015, I helped launch Nobody's Child - a fast fashion clothing brand, now stocked by Topshop and ASOS. Over the next two years, I continued to play a vital role in establishing the brand within the fashion landscape. • Ownership of online content strategy and editorial calendar. Plans, curates and executes highly innovative and engaging campaigns, aligned with e-commerce and CRM program.• Areas of management: eCRM strategy, weekly newsletters, advertising copy across online and social, promotional campaigns, email correspondence, user journey and online magazine. • Manages and oversees all content to ensure messaging is not only consistent, sales-driven, and aligned with brand book, but contemporary, reactive to pop culture, and fully relatable with key demographic.• Developed and executed the Nobody’s Child TOV. Continues to oversee it across all platforms.• Works alongside SEO specialist to ensure all copy is fully optimized in accordance to current campaigns.• Works alongside E-commerce manager to optimise user journey and experience.• Manages small team, including videographer, graphic designer, photographer and intern. • Monitors all results driven from content, using a range of software provided by Dotmailer and Google Analytics to forecast and optimize effectiveness of future campaigns.• Manages all content and relationships with digital e-mail agency, Dotmailer.• Plans and directs interviews, videos and photoshoots to provide creative assets for all digital platforms.• ACHIEVEMENTS:• Organically grown newsletter database to over 50k subscribers within an 18 months period.• Increased newsletter revenue by 124% from Q1 to Q2 in 2017 via vigorous AB testing and continuous content optimization. • Has worked alongside social media manager via numerous campaigns, promotions and initiatives, to organically grow Instagram followers to over 50k within 18 months.

• Devised the entire content and marketing strategy for BAA Clothing – a luxury sportswear brand - in addition to running the in-house PR department, social media presence and online magazine.• Contributed heavily to the branding direction, and had a strong influence on the development of future clothing ranges, the brand’s advertising presence and all manner of creatives. • Utilized a variety of software including Photoshop, MailChimp, Google Analytics and Wordpress.

• Managed of a portfolio of premium brands. • Utilized a range of methods in order to achieve maximum exposure, including: press liaisons, email campaigns, celebrity management and the hosting of events.

• Managing a small team, oversaw the Be Onliest online magazine and social media presence, which covered all aspects of fashion and lifestyle. • Sought new business for the online retail platform by reaching out to brands and designers.

- Managed a portfolio of luxury brands, including Fendi. - Oversaw the press attendance for the London Watch Show

•Managing the bank’s relationship with its clients, it was my responsibility to ensure that every account was being optimised to its potential. I invited customers in for a review and following a thorough discussion of their financial situation, would recommend from a variety of products and services in order to either make them or save them money.•I also managed a team of cashiers to ensure that they identified similar opportunities at their till. Whether this was by coaching their word patterns and sales approach, or merely offering encouragement and support. •I learnt to approach conversations with tact and discretion, as a person’s financial situation can be a sensitive matter, and developed an extensive knowledge of the economy and finances in general.

•This is a position I undertook in my own time. I was responsible for writing the majority of blogs for the web based company Promocodes. •Initially, it was necessary to implement SEO techniques in order to generate ‘organic’ search results. However, since the Google algorithm update, ‘Penguin,’ I had to alter my approach, focussing on social network sites such as Twitter and Facebook, so as to develop and in turn cultivate awareness of the company.•The blogs needed to be informative while entertaining, and cover a broad range of topics usually relating to current affairs or products available on the market. I also wrote the content for a competition promoting Linda Barker’s home ware, the title of which ‘Let us Linda hand’ was approved by the interior designer herself. •Examples of my work:http://www.promocodes.co.uk/blog/entertainment/the-dark-knight-rises-the-review/http://www.promocodes.co.uk/blog/information/it-just-so-app-ens/

•I proactively promoted the M&S credit card and Premium Club to customers within the Bath M&S store. I approached individuals, quickly identified which features of the credit card would appeal to their needs, and instigated a conversation with the intention of securing a sale.•My skills were quickly recognised, and I was asked to travel to Warrington in order to make an in-house training video detailing the way in which I engaged with customers and how I approached and secured a sale.