Ryan Mcwilliams Email & Phone Number

New York, NY, US

New York, New York, United States

Manages the day-to-day web design and content execution, future digital planning, and metrics reporting of NYCEDC’s primary website and over two dozen microsites. Proactively works with teams throughout the organization to ensure content on all managed websites is accurate and updates are made in a timely manner. Supervises the Senior Web Manager, works.

New York, New York

• Manages the creative development and daily operations of NYCEDC’s primary website and a collection of microsites.
• Collaborates with a team of writers and designers to create articles, press releases, and social content that increases engagement and streamlines user experience.
• Manages the organization’s email strategy, redesigning existing templates and creating targeted campaigns that maintain brand identity, while increasing the open rate and click-through rate.
• Develops and manages a calendar of written and visual content, short and long form, across multiple sites and departments.
• Performs analysis of websites, emails, and social channels to use data to inform content, layout, and design decisions.

New York, New York

• Created and managed the digital marketing properties for Broadway and live entertainment venues; the Hudson Theatre, the Lyric Theatre, the Kings Theatre, and the Emerson Colonial Theatres.
• Developed an overall brand voice and social media strategy focusing on original content, leveraging the history of each venue.
• Redesigned kingstheatre.com and emersoncolonialtheatre.com to high-quality and responsive Kentico websites with streamlined content that raised page views, engagement, and mobile conversion by 30%.
• Developed automated and lifecycle email marketing programs, as well as campaigns tailored to four specific regions.
• Implemented new strategies to capture customer data, growing the North American database by 50% while improving data quality and accuracy.
• Created and implemented social campaigns and live coverage of milestones and events for "Harry Potter and the Cursed Child," "Moulin Rouge! The Musical," "Head Over Heels," "The Parisian Woman," "1984," among other.

New York, New York

• Conceived and produced original creative content in-line with product marketing strategies to drive conversion to courses and products. Managed the full production process from development through filming, editing, and.
• Developed engaging written content that increased social sharing and subscriptions, converting readers into customers.
• Wrote, produced, and directed a thirteen-episode educational video series highlighting the arts in the world, which featured notable alumni such as Audra McDonald and Philip Glass.
• Managed a network of freelancers, educators, and various sources for content creation, both internally and externally.
• Proofed all material prior to publication and optimized content for search and lead generation.

Greater New York City Area

• Created original, interactive marketing campaigns that drove brand awareness leading to higher engagement and return visits. Worked alongside exhibiting artists utilizing social media to document their show and various.
• Managed all email marketing communications and the day-to-day operations of the organization’s website.
• Produced photo, video, and written content to maintain an engaged social media presence on all relevant platforms.
• Implemented best practices of working with and leveraging artist and partner networks as standard across all projects, effectively increasing overall reach in communication and show exposure.
• Quadrupled Facebook & Instagram connections, doubled Twitter followers, and increased website traffic by 25%.

Greater New York City Area

• Designed and produced websites, e-blasts, and digital ads for various clients, as well as Broadway and Off-Broadway shows.
• Managed the "Did He Like It?" website and app; creating posts, developing e-blasts, and social media content.
• Created and maintained various project schedules and managed the day-to-day operations of multiple client campaigns.
• Prepared detailed reports; analyzing, quantifying, and interpreting results to improve ROI.
• Planned and executed media events, show openings, press releases, and programs.

New York, NY

• Implemented a redesign of the company website, streamlining usability, and increasing search engine traffic and sales.
• Created original behind-the-scenes content and playwright interviews increasing Social Media reach and following.
• Produced & directed video content and promos such as the “Tea Time with Tyrone” web series for the Off-Broadway hit "Hand to God."
• Handled media buys and oversaw the creation of all art, advertisements, and marketing materials.

New York, NY

• Assisted in maintaining the company website, blog, and all social media platforms.
• Collaborated with the digital marketing team to optimize SEO and leverage organic/paid promotional activities.
• Coordinated online ticketing, group sales, and discounted tickets.
• Generated sales reports, maintained clean databases and utilized post-show reporting to effectively target and cultivate new audiences.

New York, NY

• Assisted in the evaluation of play submissions, copy-editing, and print-production of all publications.
• Operated as the sole graphic designer, implementing a rebranding of the Samuel French logo, book style, catalog and website.
• Designed the Off-Off Broadway Short Play Festival logo, numerous book covers, marketing materials and advertisements.
• Assisted in the planning and execution of the 2008 & 2009 Samuel French Off Off Broadway Short Play Festival.

New York, NY

• Assisted the Editor in Chief and Editorial department on the planning and production of a weekly arts newspaper.
• Managed the day-to-day operations of the newspaper, internship program, library, transcriptions, reprints and copyrights.
• Worked with the editors and various departments to maintain publication and printing schedules.
• Wrote weekly capsule reviews covering Off and Off-Off Broadway.

New York, NY

• Directly assisted the Marketing Director for the ‘03 - ‘04 season in the creation of press materials, seasonal brochure and advertisements.
• Cataloged over 25 years of marketing and advertising materials.
• Assisted in the selection of artists and coordination of the ‘04 - ‘05 season.

Master Of Science - Ms, Information Design And Technology

· Digital Narratives · Designing/Writing Interactive Text · Information Technologies · Web Deveoplment & Design · Social Information.

Professional Certificate, Digital & Graphic Design Production, Emphasis: Web Production

B.A., Liberal Arts

• Recipient of the Steven Snyder Award for Excellence in Experimental Theatre • Gallery Assistant for student–run Zirkle House Gallery •.