With nearly 20 years of experience in connecting ideas, entrepreneurs, and businesses with consumers, I am the CSO and Head of Client Success at Humanity, a company that uses applied social sciences to understand and influence human behaviour. I lead a team of passionate and talented professionals who help our clients elevate their target's wellbeing and create long-term value for their brands.My approach is driven by a relentless curiosity about what motivates us as humans and as consumers. I have written strategies for start-ups, political campaigns, and global brands, using insights from psychology, sociology, anthropology, and neuroscience to uncover the subconscious drivers of decision making. I believe that by asking different questions, we can discover the unknown and deliver innovative and impactful solutions.