Ryan Irion Email & Phone Number

Chicago, Illinois, United States

Responsible for the management of critical marketing metadata used to drive results and performance of direct marketing campaigns for one of the largest telecommunications companies in the world. Strategically responsible for the definitions of data-sources, campaign-centric metadata, and data policies. Tactically responsible for managing a team that drives data accuracy and meets SLAs. Primary advocate for Analytics Enablement as a discipline in communications internally and with the client. Ultimately responsible for the single source of truth that the organization is dependent upon to build trust, deliver key learnings, and drive performance.Supported a leading automotive manufacturer in list logic, list creation, and list implementation across DM, Email, and SMS channels.

Chicago, Illinois, United States

Responsible for the management of critical marketing metadata used to drive results and performance of direct marketing campaigns. Strategically responsible for the definitions of data-sources, campaign-centric metadata, and data policies. Tactically responsible for managing a team that drives data accuracy and meets SLAs. Primary advocate for Analytics Enablement as a discipline in communications internally and with the client. Ultimately responsible for the single source of truth that the organization is dependent upon to build trust, deliver key learnings, and drive performance.

Greater Chicago Area

Founded the position of Analytics Enablement and developed the team to own the deliverables. Responsible for program level metadata integrity and SLAs as it pertains to client CRM deliverables. Developed and maintained processes to ensure data adheres to defined standards for successful analysis. Created exception reports as a means of metadata audit procedures. Advocated process enhancements with the Client Services team to improve efficiencies and reduce time-related expenses.

Greater Chicago Area

Task: Targeting and implementation of consumer marketing communications initiativesSnapshot: 100+ active campaigns / 99.9% on-time delivery / 2018: 800MM consumer touches• Consistent support of 12-15 program managers to ensure accurate targeting of monthly, weekly, and daily marketing campaigns• Responsible for prospect and cross-sell initiatives across multiple business units, products, and marketing channels• Managed consumer acquisition and cross-sell targeting and list delivery to drive sales and revenue against corporate benchmarks

Greater Chicago Area

Task: Top-level and day-to-day reporting of all prospect direct mail marketing programs• Development of reporting databases and systems that drive analytics for $250M program• Responsible for creation of actionable reporting that tracks performance against program goals and provides a decision-making framework, resulting in 42% of call center inbound traffic for AT&T

Greater Chicago Area

Task: Ensure consumer markets sales solutions and support for MW VPGM organizations• Trained and developed team of six Senior Project Managers to support the VPGM organization; Responsible for all operational aspects of the sales experience• Primary responsibility to coordinate and communicate sales processes in the Mobility channel for all product launches; Partnered with central team to ensure each product launch included all elements necessary for success•Owned all aspects of development and launch of the VPGM event process; Enhanced process by developing paper order form

San Francisco Bay Area

Task: Provide solutions to Vice President and maintain support for sales force of 200• Manage weekly Cadence reports for entire organization; Developed new reporting templates for weekly and monthly results; Devised solutions through data analysis• CEE coordinator for Global West; Initiated a delivery forecasting template and tracking tools that resulted in exceeding 2005 target of 92%

Greater Chicago Area / San Francisco Bay Area

Hired at AT&T as part of the Leadership Development Program class of 2002. Opportunities to grow and apply leadership skills in various positions across organizations in AT&T's geographical product footprint. Job positions/responsibilities included:• Corporate: Senior Communications Specialist• Associate Director, Business: Product Offer & Planning• Business Manager: Call Center• Business Marketing: Global Enterprise Systems• Operations Manager: Installation & Repair

Cedar Rapids, Iowa Area

Task: Determine viable expansion strategy for Lil’ Drug Store• Performed industry, competitor and customer analysis for Canadian OTC non-prescription drug market to determine attractiveness of expansion into Canada. Analysis revealed revenue growth opportunity at greater than 10%• Completed a go-to-market strategy including product line and supply-chain recommendations supported by financial analysis and pro forma statements

Cedar Rapids, Iowa Area

Multi-Informational Distribution Systems (F-16 fighter jet) ('99 - '00)• Terminal Integration Lead for the F-16 flight navigation system• Intermediary with international companies resulting in on-time deliveries for multi-million dollar defense contract• Instigated new system to track requirement changes saving the department thousands of man-hours while mitigating risk exposureGlobal Positioning Systems (hand-held satellite navigation) ('97 - '99)• LCD development and integration for military handheld navigation systems

Mba, Marketing & Strategic Management

B.A., Electrical Engineering