Grew high intent nonbrand organic traffic by average of 50% year over year in first 4 months, primarily delivering lifts to engagement rings and wedding band terms after implementing technical fixes.Prior to my technical fixes, VRAI ranked on the 3rd to 4th page of Google for "engagement rings" and after they consistently ranked between 3 and 7 on page 1.Rearchitectured jewelry url structure after their site migration in February to set a foundation to scale.

I lead organic search and affiliate growth strategy and manage an international team that helped grow Way into a two-time a16z Marketplace 100 company. My day to day includes testing, segmenting data, training my team, and collaborating with SEM, content, PR, product and engineering teams.Achievements: I grew 150K organic users a month to 1.6 mil+ organic users a month.Increased organic app installs by 1000+ more per month Built a backlink strategy around content and PR that Improved domain authority from 54 to 69Increased organic insurance traffic by 7000% and organic leads by 2400% Increased organic parking traffic by 600% and revenue by 100% Increased organic car wash traffic by 900% and revenue by 400% Increased organic search/web refer app installs by 100%Increased affiliate revenue by 145%

I led SEO growth and video production efforts that helped grow Crowd Cow into a16z Marketplace 100 company. My day to day ranged from building content strategies, segmenting data, filming content, editing videos, building landing pages and writing content.Achievements:I started with roughly 20K organic users a month and grew it to 110k+ a monthI improved Youtube traffic and subs by 100% YoY through how to video contentMy creative variants decreased cost per view of Facebook ads by 30% through improving sharability and engagement of video creativeNew customer sales from organic search was last of all marketing channels when I started and I turned it into the 2nd largest new customer acquisition funnel by the time I left accounting for thousands of new customers every month.

I built SEO and ASO strategies. My day to day ranged from working on landing pages, growing the blog traffic, and crafting organic game launch strategies to drive organic app installs. Over the course of two plus years, my work drove millions of monthly organic site traffic, hundreds of thousands organic installs that led to millions of in-game app purchases through the website and app stores. Achievements:Improved organic traffic by 50% YoYImproved app store visits by 100% YoYImproved app installs by 35% YoYNotable Projects: Entire website migration to https, sitemap optimizations, game forums/Zendesk API integration with canonical tagging. New website CMS migration audits and implementation. Cooking Craze digital launch plan, Toy Story Drop! digital launch plan, and Decurse digital launch plan. App Store creative A/B testing, copywriting/editing for brand experience pages – i.e. Cooking Craze, Big Fish Scholarship program, Toy Story Drop!, and Decurse.

Local SEO for automotive dealers using a combination of keyword targeted content, business and directory listing management, backlink profile auditing and social media content creation. SEO tools used within company include Majestic, Google Analytics, Google Search Console, Screaming Frog, Yext (business listings), Moz Local and more. Successes – Managed and led SEO strategy for 22 accounts, showing increases in traffic and sales leads. Content creation team lead. Social Media blog writer - write about 50 or so blogs a month. Content tool manager. Improved content creation workflows and efficiencies. Cross team collaborator with marketing/communications team and content product teams. Proven to create engaging content and to increase organic consumer traffic and convert that traffic into leads for local dealership websites and CDK b2b projects.

Basic keyword targeting and content creation for homepage and 25 model landing pages. Diagnose basic issues using Google webmaster tools and other SEO tools. No off page SEO work was done by us with the product I worked on as an SEO 1; we could consult on off page strategies and/or promote our higher tier SEO product.Successes – Contractor to full time. Assisted with successful landing page migrations and 301 redirects of Sewell dealership websites. Met monthly content and monthly account maintenance deadlines. Always met QA standards.