Responsible for the day-to-day monitoring and optimization of paid search and display campaigns for multiple location businesses.Grew campaigns through innovative strategies and tactics with a special focus on business objectives and KPIs.Tracked, analyzed, and reported to clients on campaign performance.

At Nav I was responsible for the strategy, optimization, and growth of paid media channels including Google, Microsoft, Facebook, Quora, and Twitter ads. I analyzed account history to formulate and implement effective pay-per-click strategies based on business goals. I also worked with other teams to test new ad copy, landing pages, and creatives to perform multivariate A/B testing to bring the best possible results. Lastly, I created internal reports to show current performance and areas for growth. Below are some of my achievements:Improved new customers by 225%, increased gross revenue by 400%, and decreased customer CPA 32% year-over-year. Implemented new advertising platforms and campaign types as full-time marketing channels after research and testing.

My primary responsibilities at 180fusion were to monitor, evaluate, and optimize paid search and social campaign performance based on business goals for small to enterprise-level businesses. I also took on additional responsibilities with creating internal reports and working with vendors to bring the best possible experience for our clients. Other achievements include:Increased conversions by 730%, revenue by 560%, and decreased cost-per-conversion by 80% for a new e-commerce client in the first five months.Implemented campaigns across multiple channels including Google, Bing, Yahoo, and Facebook ads to deliver a cohesive campaign to maximize conversions within a given budget.Managed several clients with monthly ad spend over $200k.

During my internship, I learned how to properly structure a paid search campaign. I created and managed Google Ad campaigns for local hotels including keyword selection, ad copy testing and creation, and bid and budget management. I also learned how to complete competitive research to create effective campaigns to increase revenue for individual clients.