• Creating digital and print design materials for a variety of branding challenges, utilizing both production and conceptual skill sets.

• Served as a go-to resource for ad hoc branded materials within the product team• Enhanced and oversaw the in-product illustration and icon libraries• Ensured adherence to brand standards in a cross-departmental setting acrossvarious team projects and provided updated visual materials as necessary• Contributed to the further development of the Realtor.com brand identity

• Lead a visual refresh of the Avail brand identity by overhauling visual assets• Strategized the long term evolution of the Avail Brand and roadmapped a transition plan for future phases of the brand’s relationship with Realtor.com• Created and oversaw the contents and structure of the Avail illustration library• Designed a variety of digital, print and downloadable marketing materials• Animated and edited gifs, motion graphics and video advertisements

• Designed in-house and client collateral across various digital and print formats• Increased email open rate by improving design and distribution practices• Managed client advertising accounts from conception through delivery• Wrote and distributed press releases about stores to numerous media outlets• Oversaw new store openings and related community engagement events• Concepted and executed social media strategies and campaigns

• Designed digital and print B2B marketing collateral for automotive professionals• Determined new marketing strategies and channels for client acquisition• Improved website performance and performed general website maintenance

• Designed digital and print informational graphics and promotional materials• Researched and wrote articles for a monthly student and faculty newsletter• Managed department-sponsored community engagement events• Created and managed social media-based event marketing