My strength as a director spans from conceptualization to production and post-production. Because of the journey of my career, I have been equipped with skills that can solve various challenges in branded video content creation. I have been working in the Advertising Industry since 2002, a year after graduating university. I started in Post-production with Underground Logic because of my passion for Art Direction and my interest towards video, visual effects and animation. Despite wanting to learn 3D animation, I was led to learn 2D and visual effects compositing instead, because it was the demand at that time and Underground Logic needed more artists in that department. I fell in love with both visual effects, motion graphics and designing for both. 2005 was highlight turning point, when I was given the opportunity to design and execute a motion graphics animation commercial. From then on, I got hooked with directing, leading and collaborating with different talented people. I said yes to any opportunity or genre to be able to learn and experience more. My career has been blown by the wind into wonderful places that I have never imagined and has challenged and improved me a lot as an artist.