Ryan Watters Email & Phone Number

Took time off to tend to family matters, including caregiving for a loved one, all of which has since been resolved

Marina Del Rey, CA, US

• Managed nearly all mobile search arbitrage accounts for SEM team, grew profit to quarterly all-time highs for mobile, and presented wins, areas for improvement, and opportunities for device in quarterly business reviews
• Conducted various deep dives into campaign data whenever there were significant changes in the traffic mix and/or performance, used problem solving to figure out what had occurred, and used findings to find actionable.
• Managed numerous A/B tests, including ad copy, bidding strategy, images, ad extensions, and landing pages in order to try to identify as many incremental wins that would make a significant difference collectively
• Utilized Google best practices, including recommendations, improving quality score of ads, etc. to identify additional opportunities for campaign optimization

Marina Del Rey, CA, US

• Employed successful bidding strategies (including tROAS and manual CPC), leveraged internal reporting, conducted market research to assist with building robust keyword sets, and used keyword insertion in ad copy to.
• Conducted a variety of A/B tests, including keyword, ad copy, and match type-specific tests in order to improve ROI and other salient KPIs
• Used verbal and written communication skills to present key findings and opportunities to broader team

Marina Del Rey, CA, US

• Managed a portfolio of Facebook campaigns for knowledge and personality quizzes, totaling millions of dollars in monthly spend
• Analyzed campaign performance, conducted market research, and leveraged forecasts from manager to hit quarterly profit goals
• Took over our Instagram accounts and conducted numerous A/B tests and analyzed results in order to optimize our campaigns. These persistent efforts brought our Instagram ROI from highly negative to consistently.
• Acquired leads for company partners through Facebook ads and managed accounts for a variety of verticals, including mortgage refinancing, meal delivery, and home warranty(remote beginning in March 2020, transitioned.

Marina Del Rey, CA, US

• Ran Facebook ad campaigns for personality and knowledge-based quizzes from popular sites like HowStuffWorks and Zoo, across a variety of different verticals
• Analyzed campaign performance using relevant KPIs and employed a variety of tactics to optimize ad campaigns and maximize profit, including targeting refinement, ad copy tweaking, and other forms of A/B testing
• Collaborated with the content team in weekly brainstorming sessions for quiz creation and prioritized quizzes that would maximize engagement/quiz completion rates from our users, based on data from ongoing and past ad.

Bellevue, WA, US

• Managed the company’s social media accounts and helped develop and execute socialmedia strategy with marketing manager
• Assisted marketing manager with a variety of projects, including creating marketingcollateral for company events and researching and updating info of leads in CRM database
• Assisted the client services manager with order processing/data entry