Ryan Watters Email & Phone Number

Took time off to tend to family matters, including caregiving for a loved one, all of which has since been resolved

Marina Del Rey, Ca, Us

• Managed nearly all mobile search arbitrage accounts for SEM team, grew profit to quarterly all-time highs for mobile, and presented wins, areas for improvement, and opportunities for device in quarterly business reviews• Conducted various deep dives into campaign data whenever there were significant changes in the traffic mix and/or performance, used problem solving to figure out what had occurred, and used findings to find actionable insights that broader SEM team could utilize• Managed numerous A/B tests, including ad copy, bidding strategy, images, ad extensions, and landing pages in order to try to identify as many incremental wins that would make a significant difference collectively• Utilized Google best practices, including recommendations, improving quality score of ads, etc. to identify additional opportunities for campaign optimization

Marina Del Rey, Ca, Us

• Employed successful bidding strategies (including tROAS and manual CPC), leveraged internal reporting, conducted market research to assist with building robust keyword sets, and used keyword insertion in ad copy to successfully manage Google Ads campaigns and hit profit goals as part of the search arbitrage team• Conducted a variety of A/B tests, including keyword, ad copy, and match type-specific tests in order to improve ROI and other salient KPIs• Used verbal and written communication skills to present key findings and opportunities to broader team

Marina Del Rey, Ca, Us

• Managed a portfolio of Facebook campaigns for knowledge and personality quizzes, totaling millions of dollars in monthly spend• Analyzed campaign performance, conducted market research, and leveraged forecasts from manager to hit quarterly profit goals• Took over our Instagram accounts and conducted numerous A/B tests and analyzed results in order to optimize our campaigns. These persistent efforts brought our Instagram ROI from highly negative to consistently positive, thus bringing in a valuable source of profit for the quiz business• Acquired leads for company partners through Facebook ads and managed accounts for a variety of verticals, including mortgage refinancing, meal delivery, and home warranty(remote beginning in March 2020, transitioned from social media quiz buying to lead generation in May 2020)

Marina Del Rey, Ca, Us

• Ran Facebook ad campaigns for personality and knowledge-based quizzes from popular sites like HowStuffWorks and Zoo, across a variety of different verticals• Analyzed campaign performance using relevant KPIs and employed a variety of tactics to optimize ad campaigns and maximize profit, including targeting refinement, ad copy tweaking, and other forms of A/B testing • Collaborated with the content team in weekly brainstorming sessions for quiz creation and prioritized quizzes that would maximize engagement/quiz completion rates from our users, based on data from ongoing and past ad campaigns

Bellevue, Wa, Us

• Managed the company’s social media accounts and helped develop and execute socialmedia strategy with marketing manager• Assisted marketing manager with a variety of projects, including creating marketingcollateral for company events and researching and updating info of leads in CRM database• Assisted the client services manager with order processing/data entry