Ryan Kelly Email and Phone Number
Charlotte, NC, US
Ryan Kelly's Location
Scottsdale, Arizona, United States, United States
Ryan Kelly's Contact Details
Ryan Kelly work email
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Ryan Kelly personal email
n/a
Ryan Kelly phone numbers
About Ryan Kelly
Next Generation Marketing Executive at the intersection of Marketing, Sales, Finance and Product. Exceptional skill & demonstrated experience in the areas of Growth Marketing, Revenue Operations, Marketing Technology, Brand Activation (Sports), Brand Advocacy, Analytics, Process Management and 20M plus Budget Management.
Ryan Kelly's Current Company Details
Ryan Kelly Work Experience Details
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Head Of Americas Marketing And Inside SalesUnox IncCharlotte, Nc, Us
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Chief Marketing OfficerEasy Ice Oct 2022 - PresentMarquette, Mi, UsLeading the Sales & Marketing functions having consistently achieved 20% YoY growth in monthly recurring revenue and EBIDTA. Owner of Brand, Lead Volume, Product & Pricing, Sales and Customer Experience. -
Head Of MarketingNextiva Aug 2018 - Oct 2022Scottsdale, Arizona, UsBroad responsibility within the Office of the CMO. - Brand Awareness thru Sports Marketing (NHL, NBA, NFL, College Football)- Brand Advocacy; review site(s), case studies, references, etc. - Demand Generation; Inbound (paid and organic search), affiliates and paid lead program leadership.- Metrics hierarchy implementation to support agreement on marketing contribution to pipeline, bookings, CAC and LTV targets. - Lead to Bookings modeling expert with 95% plus accuracy to bookings results (2 years running). - Configuration and Management of the end to end revenue platform including Nextiva.com web properties, marketing automation platform (Pardot and Salesforce Marketing Cloud), Salesforce.com Sales CRM, SnapEngage Web Chat and PowerBI for Insights & Analytics. - Affiliate marketing expert; discovery of key affiliates, financial modeling and ongoing management of results against goals. - Budget responsibility over 40M with actual attainment +/-3% two years running. -
Senior Director Of MarketingGodaddy Apr 2016 - Aug 2018Tempe, Az, UsSupporting fantastic connections with our customers across all channels they choose to engage with GoDaddy. Architect, Build and Support Marketing Technology ecosystem to orchestrate omnichannel engagement from "cookie to customer" across inbound, outbound and human touchpoints. Kicking ass at a great company! -
Global Marketing Technology DirectorDell Apr 2015 - Apr 2016Round Rock, Texas, UsResponsible for driving the design, development and implementation of the technology, processes and training efforts necessary to transform Dell in to an Omni-Channel data-driven, continuously learning organization. -
Director, Marketing OperationsDell Jun 2012 - Apr 2015Round Rock, Texas, UsMarketing Operations leader in charge of rebuilding marketing systems & data infrastructure to support the amalgamation of 7 businesses into a single Dell Software Group marketing organization.• Led the definition and implementation of a complete enterprise rebuild to better manage lead flow. This 8 month project redefined lead stage definitions, lead scoring, lead nurturing as well as overhauled the end to end lead management support infrastructure (web forms thru Eloqua to SFDC and BI). Change Management effort involved the training of over 220 marketing staff and nearly 2000 sales staff across the globe. This combined infrastructure now represents the “system of record” for DSG where all organizations (current and newly acquired) migrate into. • Created and maintain a marketing data warehouse (MDW) which aggregates marketing data from all 7 businesses into a single consolidated data environment. The MDW pulls marketing data across systems (Omniture, Eloqua/Marketo and SFDC) and aggregates this data to provide a closed loop end to end view of marketing spend versus return. • Leads the team in charge of migrating acquired companies into the DSG marketing processes, systems and data infrastructure. This has included the migration of Appassure (Data Protection), SonicWall (Security) Statsoft (BI) and Quest Software (Systems & Database Management). • Represent marketing across cross functional teams; particularly sales operations, IT and mergers acquisitions. Single point of contact between the marketing and IT organizations providing an “interpretation layer” to ensure requirements are documented and IT is delivering against these requirements. • Marketing Operations budget management including defining and maintaining business cases for over 2M of investment annually into technology/systems, process and people.
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Senior Manager, Marketing Automation & Acquisition IntegrationOpen Text Sep 2010 - Jun 2012Waterloo, On, CaPrimary Interface between Corporate Shared Resources and Global Field Marketing Teams. “Buck Stops Here” lead on implementing Global Demand Generation Programs & Processes to drive pipeline. • Owner of Global Demand Generation Systems (Eloqua) and Processes (Sirius Decisions Modeled) including the Global Demand Center Team. • Architect of Global Lead Nurturing Strategy for the entire sales funnel (Pre MQL, Late Stage Acceleration and Recycle Programs). • Department Manager tasked with Global Campaign Development, specifically in the area of thought leadership (early stage demand generation). • Owner of Global Best Practices Office for Demand Generation. Driving internal education, training and advisory services around Sirius Decisions Demand Generation Models. • Primary Interface to Product Marketing to map Demand Generation Content Requirements (across personas and buying cycles) to Marketing Asset Development efforts. • Primary Interface to Product Marketing to ensure Persona based Message Frameworks & Content Management Strategies are aligned within Global Campaign and Nurture Programs. • Primary Interface to Field Marketing to ensure alignment of Corporate resources to field demand generation goals. • Department Manager tasked with owning Pre MQL Lead Nurturing Effort(s) Globally.• Global lead on architecting and implementation of a touch governance strategy within all stakeholders of demand generation communication efforts. -
Manager, Global Marketing OperationsOpen Text Aug 2009 - Sep 2010Waterloo, On, CaCorporate Marketing Linchpin charged with leading the Strategic Planning & Management of Key Global Marketing Performance Improvement Initiatives. •Devised and implemented sales funnel management program to enhance the velocity and rate of funnel movement thru the use of Marketing Automation techniques such as lead scoring, lead nurturing and buyer journey message mapping. •Developed and implemented ground up rebuild of entire marketing metric model which spans all organizations within the office of the CMO (Corporate, Field, Product, Enablement, Partner, Customer Insight and Social Media.) •Team lead on the reorganization of the marketing team into a Demand Center Model in order to achieve a greater level of consistency and leverage of marketing effort on a global basis. •Architect of the Global Campaign Framework. Integrated the framework within the full lifecycle of planning from strategic alignment to message management and ultimately “playbook” development.•Lead Responsibility for Global Financial Management of Marketing Spend including forecasting, tracking and allocation models.
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General ManagerVl Interactive / Farms.Com Professional Services Aug 2007 - Aug 2009Ongoing development and management of eBusiness services team including fiscal planning, P&L, HR, sales management and executional delivery of digital marketing solutions. •Lead Strategic Planner on Tier One eCommerce Accounts including DuPont Canada, E.D.Smith, Dimplex North America, Junior Achievement of Canada, Barbarian Rugby Wear, Elmira Stove Works and Young Drivers of Canada.•Chief CRM & Marketing Automation Architect for internal platform as well as client implementations. In charge for architecting and deploying segmentation logic (message management), data analysis, email strategy and automation routines. •Process leadership and implementation for project development model including; stakeholder engagement, discovery, specifications, development lifecycle, quality assurance and metric management.• Written & Oral Presentation(s) to CEO, as well as non-technical board members regarding performance, planning and technical development recommendations & considerations.
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General ManagerSirius Web Labs Aug 2002 - Aug 2007Niche digital marketing firm specializing in Interactive Marketing Solutions including: Brand Alignment, Sales & Marketing Alignment, CRM, eMail Management and SEO implementation.Agency Channel Manager —January 2006 to August 2007Responsible for working with key traditional marketing agencies to assist them in leveraging digital marketing services within their existing services portfolio and clients. •Acting Director of Interactive Marketing for three marketing agencies. Responsibilities included client interactive strategy development, project budgeting & management, communicating value of interactive within the marketing portfolio and training agency staff on interactive technology and applications. •Constructed personalized brand campaign engine(s) for ManulifeONE, NSK Canada and Young Drivers of Canada which included an integration of all target consumer “touchpoints”; email, direct mail, POP, surveys and rep followup.•Led SEO/SEM efforts for firm including implementing best practices for organic SEO into content management platform. Product Manager — August 2002 to December 2005Led development of interactive marketing products focused on digital message management, sales & marketing alignment and ROMI (Return on Marketing Investment).•Created eMail management platform (PlanB™) which allows corporations to leverage their CRM segmentation logic to better handle message management and automated touchpoint routines (offline and online). •Created brand tracking system which allows marketing departments to create a brand currency and better understand their deployment (and hence related ROI) of this currency to segments of their target audience.
Ryan Kelly Skills
Demand Generation
Marketing Automation
Crm
Product Marketing
Salesforce.com
Marketing Operations
Management
Digital Marketing
Eloqua
Sales Enablement
Leadership
B2b Marketing
Customer Relationship Management
Enterprise Software
Strategy
Marketing Analytics
Campaigns
E Commerce
Sales And Marketing Alignment
Revenue Analysis
Strategic Partnerships
Analytics
Saas
Predictive Analytics
Revenue Management
Revenue Performance
Performance Tuning
Campaign Management
Campaign Strategy
Funnel Management
Integrated Marketing
Product Management
Revenue
Political Campaigns
Software As A Service
Ryan Kelly Education Details
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University Of GuelphEconomics & Finance
Frequently Asked Questions about Ryan Kelly
What company does Ryan Kelly work for?
Ryan Kelly works for Unox Inc
What is Ryan Kelly's role at the current company?
Ryan Kelly's current role is Head of Americas Marketing and Inside Sales.
What is Ryan Kelly's email address?
Ryan Kelly's email address is ry****@****iva.com
What is Ryan Kelly's direct phone number?
Ryan Kelly's direct phone number is +160234*****
What schools did Ryan Kelly attend?
Ryan Kelly attended University Of Guelph.
What skills is Ryan Kelly known for?
Ryan Kelly has skills like Demand Generation, Marketing Automation, Crm, Product Marketing, Salesforce.com, Marketing Operations, Management, Digital Marketing, Eloqua, Sales Enablement, Leadership, B2b Marketing.
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