Ryan Kelly Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

As part of the Digital Transformation team, I help leverage data to fuel Pernod Ricard's growth ambitions. Working across 7 Irish Whiskey brands, including Jameson, I provide portfolio-wide analysis on Ecommerce data, shopper behaviour & insights, optimisation and segmentation.By taking a consumer-centric view at all times, we provide data support to the International Marketing team to help accelerate the growth of our Irish Whiskey brands, our Ecommerce store and our Brand Home experiences.____________________________ Key Responsibilities include:- Ecommerce Analysis - providing detailed insights into campaign performance as well as clear, actionable recommendations for future optimisations. Conducting deeper works of analysis to solve key strategic business problems around pricing, online demand, expansion and conversion rate optimisation. Tools used: PowerBI, Looker Studio, Microsoft Excel- Dashboarding & Visualisation - Connecting multiple marketing sources such as Google Analytics, Shopify, Google Ads to provide holistic digital marketing dashboards and sales reporting in PowerBI.Tools used: PowerBI, Sharepoint/PowerAutomate, Google Sheets, PowerQuery- Ecommerce A/B Testing - Leading a conversion optimisation project to test a number of hypotheses to improve customer experience and optimise conversions.Tools used: VWO A/B Testing tool, Google Analytics, Google Tag Manager- Paid Media insights, agency management & optimisation - Working with Ecommerce and Paid Media Agency partner to deliver insights and optimisation recommendations for Paid Media campaigns.- Ad-hoc Data Analysis - Ongoing analysis for adhoc requests as well as building a data-driven culture at IDL through the continued use of dashboards. We believe insights & analysis shouldn't live on a powerpoint presentation, but instead be part of a living hub of insights.

Ireland

Sales- Responsible for all outbound sales activity, handling renewals and account management for a large number of secondary schools across Ireland- Expansion of 'Sponsor a School Programme': forming key partnerships with Third Level Institutions to support their Access Programmes via sponsored Studyclix access- Organising live & online events to drive account relationships and customer success- Outbound sales automation & CRM via Hubspot.- Sales analytics & reporting via Excel, segmenting of user accounts for more targeted sales activity- Attending relevant education conferences- Engaging with key stakeholder organisations in the Education spaceMarketing- Growth Marketing: Leading SEO, Business Intelligence and some Social Media efforts to drive brand awareness, user signups and revenue. Carrying out marketing campaigns to support new products, features or content- Business Intelligence: Preparation & maintenance of KPI dashboards using Google Analytics & Google Data Studio. Sales reporting & analysis using Microsoft Excel & Hubspot. Analysis of business needs investigating potential opportunities and threats.- Marketing Automation: managing all onboarding, retention and customer success user flows via automated, tailored customer messaging (email & website in-app messaging) using Intercom- Copywriting: Full audit of all website copy during migration to improved website, as well as copy audit on all marketing automation communications- Content: Managing a tailored content calendar delivering the right information to users at the right point in the academic year

Wexford, County Wexford, Ireland

Managed all Digital Marketing efforts including redesign of brochure website into eCommercestore.Responsible for growth of Social Media channels, website traffic and online revenue -growth achieved through a mixture of paid social/search ads, influencer marketing & email newsletters.Handling incoming customer queries via Social Media, Live Chat & Email.

Galway Metropolitan Area

Overseeing all digital marketing efforts across both businesses. Managing e-Commerce websites built on Shopify/WordPress - working on website redesign, sales & pricing decisions, and content additions.Driving new leads via Google Ads, Social media content & advertising, and email marketing.Constantly seeking further optimisation through analytical means.

County Galway, Ireland

Working in a dual role, both as a Duty Manager supervising the day-to-day running of cinema operations and as a Technical Manager overseeing all things technical/projection for the 3-screen cinema.

County Galway, Ireland

Supervision of large teams, dealing with large number of admits per day - ensuring the smooth running of cinema operations on a day-to-day basis.

Master Of Science - Ms, Digital Marketing, 1.1 - First Class Honours

Semester 1: Digital Marketing / Digital Sales Management / Marketing Innovation + Entrepreneurship / Research Methods / Measuring.

Professional Certificate, Data Analysis

Completed: Introduction to Data Analytics Excel Basics for Data Analysis Data Visualization and Dashboards with Excel and Cognos Python.

Bachelor Of Arts - Ba, Arts With Film Studies, 2.1 - Second Class Honours

Activities and Societies: NUIG Film Society: Secretary, Head of Production, Head of Programming.Key Modules: Visual Culture Early.

Film And Video

Key Modules: Producing for Features Experimental Video Production Screenwriting Basic Sound Basic Shooting & Lighting