Account Executive
Maintain a high-quality sales effort in prospecting, cold calling, developing and maintaining new business sponsorship revenue directly at the client/advertiser level in order to assure annual sales goals are exceeded.Responsible for prospecting, marketing, selling and servicing advertising air time.Negotiated advertising contracts based on industry ratings and managed parameters to maximize station revenue and market share. Other responsibilities included creating and writing copy and performing voice-overs for on-air commercials.Acquired new advertising accounts for the radio station on both the direct and advertising agency levels. Duties consisted of organizing and scheduling broadcast orders, communicating between the client and the station to develop promotions and to maintain and build client relationships and revenue.