Ryan Kirby Email & Phone Number

High Point, Nc, Us

Greensboro--Winston-Salem--High Point Area

Providing Marketing, Product, and GTM services for B2B companies- Comprehensive Marketing Strategy and Leadership- Team optimization, hiring, and vendor management- Product Launch strategy and execution- Analytic-based Demand Generation- Brand Strategy and Digital presence- Sales enablement and rep productivity improvement

Greensboro--Winston-Salem--High Point Area

- Accelerated Product Roadmap and implemented GTM strategies- Completed cohesive UI / UX Design cross-product strategy.- Created GovOS brand and digital presence (new software carve-out).- Implemented a thorough Content Marketing strategy resulting in 200+ high quality assets. - Led integration and comms for three mergers / acquisitions.- Acquired new major customers such as New York City, Maui, Huntsville, and Hilton Head, SC.- Aided in 300% organic and acquisitive growth in first 24 months.- Sales Enablement - Success in driving up productivity per rep and ACV- Team building: Created Sales Engineering team and conducted 250+ demonstration engagements in year 1. Grew Proposal Management team and created new proposal template library. Grew Marketing Team from 1 to 8 resources while driving down CAC.

North Carolina

- Led Digital Transformation efforts for back office and frontline systems. - Responsible for all corporate support functions and strategy including accounting, marketing, IT, and surveillance.- Management of corporate advertising relationships with partners like Coke, the Charlotte Hornets, Fox Sports South, many D-I college athletic programs, and more.- Opened 8 new stores in first 3 months in role.- Analysis of workflows and requirement gathering for all back office systems.

Greensboro/Winston-Salem, North Carolina Area

• Product launch of SmartVM solution through the Plug into Now campaign. • Video Production - Created 30+ videos: product explainers, customer interviews, events, HR hiring promotion, etc. • Managed Analyst Relations, Public Relations, website, SEO and all creative resources. • Gartner Events - Led efforts to market new SmartVM solution to three new Gartner shows (US & Europe).

High Point, Nc

• Full Marketing organization P&L responsibility• Corporate Rebrand - Creation and launch of new corporate brand (Superion) for medium size business• Redesign and launch of new website, including custom landing pages for events, sales initiatives, customer portal, etc.; Coordinated SEO project for digital brand presence• Launched ad campaigns for appearance in industry magazines and websites such as Officer.com, PoliceChief Magazine, The Municipal, etc. • Oversaw creation of customer and prospect database ranking system, including data gathering• Managed both internal and external creative resources for collateral, campaigns, events, etc.• Coordinated and emceed $1.3M National Users Conference event

High Point, Nc

• Leading multiple teams of Product Consultants and Demo Engineers to develop and deliver solid and compelling presentations• Exceeded overall sales quota in each year in role to earn 100% Club recognition• Established the Capture Team Model in the organizations for “Tier 1” opportunities• Served as Capture Manager for all initial Capture deals• Played role of primary presenter for major presentations, including Customer Roadshows, International User Groups, etc.• Led initiative to establish a Buyer Persona library as well as corporate and product Value Propositions• Moved the demonstration environment from on premise to full Cloud-based environmentDirector, Quality Assurance & Development Operations• Responsible for SPS’s Quality Assurance and Documentation staff, programs, and initiatives • 70+ employees in span of control, supporting 5 major product lines and $140M in annual revenue • Managed a highly distributed, global staff – involved in major reorganization and restructuring• Engineered improved processes in first year in role resulting in higher customer satisfaction results and lower customer issue backlog• Increased coverage percentage of Automation Testing resulting in progress towards goal of continuous regression• Created “OneView” Dashboard utilizing Qlikview to give a unified, live view of issue resolution status from several distinct data sources• Established “Customer Testing Program”, resulting in significant improvement in initial quality delivery and high customer engagement

High Point, Nc

• Responsible for SPS’s Quality Assurance and Documentation staff, programs, and initiatives • 70+ employees in span of control, supporting 5 major product lines and $140M in annual revenue • Managed a highly distributed, global staff – involved in major reorganization and restructuring• Engineered improved processes in first year in role resulting in higher customer satisfaction results and lower customer issue backlog• Increased coverage percentage of Automation Testing resulting in progress towards goal of continuous regression• Created “OneView” Dashboard utilizing Qlikview to give a unified, live view of issue resolution status from several distinct data sources• Established “Customer Testing Program”, resulting in significant improvement in initial quality delivery and high customer engagement

High Point, Nc

I had the pleasure of working with a dynamic and diverse team of 35 developers on our Public Safety product offerings. While in this position I developed our Data Conversion practice, increased quality processes and standards, implemented a organization-wide build server project, rolled out the Scrum methodology and worked closely with several high-profile client implementations. It was a fast-paced and productive period of time!

• Hired to be primary technical lead of a new software startup• Key in developing new software offering for small business users, giving top-tier Business Intelligence and Analytics to this market• Responsible for software product design including User Interface, Data Architecture and Business Logic of Sparware solution. This work was focused on the Microsoft BI stack of tools, including Microsoft SQL Server 2008, C# and ASP.NET.• Responsible for software architecture, development, operations and building corporate infrastructure• Management of contract and full-time employees

High Point, Nc

Starting as a System Administrator for then Open Software Solutions (OSSI), I worked in several areas of the company as we grew and were acquired by SUNGARD. Working as a Team Lead in the Technical Services group, then a Software Developer, and on to managing the local development group, I had the opportunity to work with a great group of people and terrific customers (911 Comm Centers, Sheriff's Offices, Police Departments). A highlight of this time was developing the Police2Police Data Sharing system, Police2Citzen web portal, and the OpCenter intranet portal for our customers and getting out to talk with the users on a regular basis about experiences and improvements.