A little more info about me... I am a creative, experienced software leader that passionately delivers growth to organizations and results for customers. I possess a unique blend of experience in both the product development functions of B2B software and also sales & marketing. Always analytical and thoughtful in my decision making, I enjoy tackling tough problems, especially with a great team.Marketing & Creative Skills• Digital Marketing• Brand Development and Messaging• Event Management• Demand Generation• Account Based Marketing (ABM)• Campaign Design• Video Production• Analyst Relations• Marketing AnalyticsSoftware Development Skills:• Product Management• Agile Development (Certified Scrum Master)• Application Integration/Interfaces• Cloud Development• Database Design, Normalization, and Administration • .NET Development – Full SDLC• Business Intelligence & Analytics• User Interface Design• Testing Automation• Software DemonstrationsBusiness, Communication, & Strategy Skills:• Sales Engineering• Public Speaking/Presentations• Customer Relationship Management• Business Analysis/BPR• Project Management• Personnel Management and Mentoring• Customer Satisfaction/”Reference-ability”• Sales Management
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Chief Marketing OfficerAuturaHigh Point, Nc, Us -
Chief Marketing OfficerAutura Aug 2024 - Present -
Fractional Cmo / Fractional CpoCnvs 7 Consulting Apr 2023 - Sep 2024Greensboro--Winston-Salem--High Point AreaProviding Marketing, Product, and GTM services for B2B companies- Comprehensive Marketing Strategy and Leadership- Team optimization, hiring, and vendor management- Product Launch strategy and execution- Analytic-based Demand Generation- Brand Strategy and Digital presence- Sales enablement and rep productivity improvement -
Chief Marketing Officer / Head Of ProductGovos May 2020 - Apr 2023Greensboro--Winston-Salem--High Point Area- Accelerated Product Roadmap and implemented GTM strategies- Completed cohesive UI / UX Design cross-product strategy.- Created GovOS brand and digital presence (new software carve-out).- Implemented a thorough Content Marketing strategy resulting in 200+ high quality assets. - Led integration and comms for three mergers / acquisitions.- Acquired new major customers such as New York City, Maui, Huntsville, and Hilton Head, SC.- Aided in 300% organic and acquisitive growth in first 24 months.- Sales Enablement - Success in driving up productivity per rep and ACV- Team building: Created Sales Engineering team and conducted 250+ demonstration engagements in year 1. Grew Proposal Management team and created new proposal template library. Grew Marketing Team from 1 to 8 resources while driving down CAC. -
Chief Strategy Officer (Cso)Cook Out Restaurants Oct 2019 - May 2020North Carolina- Led Digital Transformation efforts for back office and frontline systems. - Responsible for all corporate support functions and strategy including accounting, marketing, IT, and surveillance.- Management of corporate advertising relationships with partners like Coke, the Charlotte Hornets, Fox Sports South, many D-I college athletic programs, and more.- Opened 8 new stores in first 3 months in role.- Analysis of workflows and requirement gathering for all back office systems. -
Vice President, Product MarketingApex Analytix, Llc Jun 2018 - Jun 2019Greensboro/Winston-Salem, North Carolina Area• Product launch of SmartVM solution through the Plug into Now campaign. • Video Production - Created 30+ videos: product explainers, customer interviews, events, HR hiring promotion, etc. • Managed Analyst Relations, Public Relations, website, SEO and all creative resources. • Gartner Events - Led efforts to market new SmartVM solution to three new Gartner shows (US & Europe). -
Vice PresidentSuperion Apr 2017 - Jun 2018High Point, Nc• Full Marketing organization P&L responsibility• Corporate Rebrand - Creation and launch of new corporate brand (Superion) for medium size business• Redesign and launch of new website, including custom landing pages for events, sales initiatives, customer portal, etc.; Coordinated SEO project for digital brand presence• Launched ad campaigns for appearance in industry magazines and websites such as Officer.com, PoliceChief Magazine, The Municipal, etc. • Oversaw creation of customer and prospect database ranking system, including data gathering• Managed both internal and external creative resources for collateral, campaigns, events, etc.• Coordinated and emceed $1.3M National Users Conference event -
Director Of Sales EngineeringSungard Public Sector Jul 2014 - Mar 2017High Point, Nc• Leading multiple teams of Product Consultants and Demo Engineers to develop and deliver solid and compelling presentations• Exceeded overall sales quota in each year in role to earn 100% Club recognition• Established the Capture Team Model in the organizations for “Tier 1” opportunities• Served as Capture Manager for all initial Capture deals• Played role of primary presenter for major presentations, including Customer Roadshows, International User Groups, etc.• Led initiative to establish a Buyer Persona library as well as corporate and product Value Propositions• Moved the demonstration environment from on premise to full Cloud-based environmentDirector, Quality Assurance & Development Operations• Responsible for SPS’s Quality Assurance and Documentation staff, programs, and initiatives • 70+ employees in span of control, supporting 5 major product lines and $140M in annual revenue • Managed a highly distributed, global staff – involved in major reorganization and restructuring• Engineered improved processes in first year in role resulting in higher customer satisfaction results and lower customer issue backlog• Increased coverage percentage of Automation Testing resulting in progress towards goal of continuous regression• Created “OneView” Dashboard utilizing Qlikview to give a unified, live view of issue resolution status from several distinct data sources• Established “Customer Testing Program”, resulting in significant improvement in initial quality delivery and high customer engagement -
Director Of Quality AssuranceSungard Public Sector Oct 2011 - Oct 2014High Point, Nc• Responsible for SPS’s Quality Assurance and Documentation staff, programs, and initiatives • 70+ employees in span of control, supporting 5 major product lines and $140M in annual revenue • Managed a highly distributed, global staff – involved in major reorganization and restructuring• Engineered improved processes in first year in role resulting in higher customer satisfaction results and lower customer issue backlog• Increased coverage percentage of Automation Testing resulting in progress towards goal of continuous regression• Created “OneView” Dashboard utilizing Qlikview to give a unified, live view of issue resolution status from several distinct data sources• Established “Customer Testing Program”, resulting in significant improvement in initial quality delivery and high customer engagement -
Sr. Manager, DevelopmentSungard Public Sector Mar 2009 - Sep 2011High Point, NcI had the pleasure of working with a dynamic and diverse team of 35 developers on our Public Safety product offerings. While in this position I developed our Data Conversion practice, increased quality processes and standards, implemented a organization-wide build server project, rolled out the Scrum methodology and worked closely with several high-profile client implementations. It was a fast-paced and productive period of time! -
Vice President/CtoSparqware Mar 2008 - Mar 2009• Hired to be primary technical lead of a new software startup• Key in developing new software offering for small business users, giving top-tier Business Intelligence and Analytics to this market• Responsible for software product design including User Interface, Data Architecture and Business Logic of Sparware solution. This work was focused on the Microsoft BI stack of tools, including Microsoft SQL Server 2008, C# and ASP.NET.• Responsible for software architecture, development, operations and building corporate infrastructure• Management of contract and full-time employees
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Manager, DevelopmentSungard Public Sector Jan 1999 - Mar 2008High Point, NcStarting as a System Administrator for then Open Software Solutions (OSSI), I worked in several areas of the company as we grew and were acquired by SUNGARD. Working as a Team Lead in the Technical Services group, then a Software Developer, and on to managing the local development group, I had the opportunity to work with a great group of people and terrific customers (911 Comm Centers, Sheriff's Offices, Police Departments). A highlight of this time was developing the Police2Police Data Sharing system, Police2Citzen web portal, and the OpCenter intranet portal for our customers and getting out to talk with the users on a regular basis about experiences and improvements. -
Systems AnalystIntex Corporation 1997 - 1999
Ryan Kirby Education Details
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Engineering, Technology Education
Frequently Asked Questions about Ryan Kirby
What company does Ryan Kirby work for?
Ryan Kirby works for Autura
What is Ryan Kirby's role at the current company?
Ryan Kirby's current role is Chief Marketing Officer.
What schools did Ryan Kirby attend?
Ryan Kirby attended North Carolina State University.
Who are Ryan Kirby's colleagues?
Ryan Kirby's colleagues are Ron Petras, Lagina Williams, Jad Keileh, Arlene Lugo, Joshua Cadavona, Emily Mcclarnon, Jessica Lay (Dondero).
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Ryan Kirby
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Ryan Kirby
Fpra Tampa Bay President 2022-2023 Team Leader - Kirb Appeal Homes Public Relations Professional Managing A Top Producing Real Estate Team In Tampa Bay. Let’S Collaborate!Seminole, Fl -
Ryan Kirby
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Ryan Kirby
Greater Tampa Bay Area2aldermanco.com, aldermancapital.com
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