Ryan Kitchen Email & Phone Number

Allentown, Pa, Us

Carlisle, Pennsylvania

Harrisburg, Pennsylvania Area

- Provided strategic insights into improving customer experience and perceptions through the proper development and usage of both qualitative and quantitative research methodologies, ensuring that the appropriate methodological and valid statistical approaches are utilized.- Interpret research findings and summarized data analyses into actionable insights that address stakeholder objectives.- Owned strategic consultancy for internal and external stakeholders that identify opportunities, helped formulate open business questions, recommend research methodologies, and write research plans/proposals. - Fulfilled adhoc analysis to interpret customer information as it relates across business issues.

Bethlehem, Pa

- Provided professional services to various companies including: Cigars International, Cigar.com, Pipes and Cigars, CigarBid.com, and Meier & Dutch.- Helped with the planning, coordination, and management of 8 major catalog mailings, along with 16 supplemental mailings throughout the year. Each mailing included: outside list rentals, merge reporting, and the study of our internal segmentation process & third party cadence model.- Developed and managed package insert schedule; included the selection & pricing of product.- Manage vendor relationships for projects including: Promo/Gift cards, direct mail pieces, outside package inserts, catalog bulk mailings.- Provided square-inch analysis for each catalog after expiration; this included cover comparison, year over year performance, and overall product selection performance for the entirety of the catalog cycle.- Organized, managed and analyzed the results of the semi-annually holiday promotional plans.

Bethlehem, Pa

- Served as liaison with external social media agency, providing internal schedules and images, timely approvals on upcoming social media activity, and other information to support our social media efforts; and ensuring consistency with brand strategy and guidelines. - Weekly and daily reviews of the websites and email promotions for broken links, missing pages, copy errors, pricing inaccuracies, inventory issues, and other inconsistencies that interfere with a positive online experience. Follow through with appropriate personnel to ensure issues are resolved. - Coordinated with design on the development of images and graphics to support our affiliate programmatic digital display and online advertising promotions, ensuring on time availability and accuracy of materials.- Developed, managed and implemented a strategy for deal site advertising.- Reviewed all catalogs to ensure consistency with web site content. Worked with appropriate groups to make extremely time-sensitive amendments to ensure accuracy before catalog in-home dates.- Participated in developing, executing and managing retail marketing initiatives under the redirection of the Marketing Manager, including, but not limited to billboards, radio advertising and event promotional support.- Developed and maintained a competitor monitoring system and database.- Tested new web sites, features and functionality, including mobile. Provided timely feedback and suggestions to appropriate personnel.

Allentown, Pennsylvania Area

- Developed, and analyzed sales comparison reports across several product categories. - Assisted in rebate analysis in order to determine the performance of active brand contracts. - Conducted post-promotion examination to study the marketing impact to sales and brand. - Worked to create a merchandising plan-o-gram which incorporated the bestselling products, while also meeting contract requirements with several vendors.

Center Valley, Pennsylvania

- Updated, revised, and helped re-develop various brochures in the Neuro Instruments product portfolio, as well as several literatures for the Neuro Power Systems division. - Drove consistency of brand design, suggested layout improvements, and added new products to various marketing materials for the use by managers, sales reps, customers, and general public.- Created Top 20 Customer profiles for the Neuro Instruments and Electrosurgery portfolio, through the use of SAP and select drilldown methods to come up with final deliverables. - Assisted with researching market data on competitor products to help develop a pricing matrix for the first stages of expansion to the Surgical Instruments catalog.

Bachelor'S Degree, Marketing

Bachelor'S Degree, Business Administration And Management, General