- Independent responsibility and ownership for the development of a strategic digital marketingplan for Nike’s e-commerce platforms to increase effectiveness, profitability, and efficiency ofdigital promotions within Nike Direct- Leveraged cross-functional executive level relationships in finance, supply chain, andmarketing to form e-commerce hypotheses from quantitative and qualitative data, as well asdevelop current Nike stakeholder/buyer personas- Developed a B2B implementation plan to integrate small Nike retail run and streetwearspecialty partners further into their communities through the development of campaignscentered on local and national social issues; presented plan to company directors- Utilized multiple business intelligence and marketing analytics tools, including Snowflake/SQLto analyze multi-season forecasts. Analytics efforts led to the implementation of a new metricto measure digital promotion efficiency- Fostered deep storytelling, creative, and media related skills through the facilitation andparticipation in multiple virtual content creation activities with peers; presented strategicdigital marketing plan and B2B plan to company leadership

-Lead digital marketing analyst at Health Alliance Plan, a $2B health insurance payer subsidiaryof the largest health system in Michigan, responsible for executing and reporting against thecompany’s entire digital marketing strategy for retaining and acquiring new audiences-Managed web data and analytics from Google Analytics and Oracle/SQL databases throughoutthe entire development life-cycle to deploy weekly reports and create a custom reportingdashboard to understand consumer channel dynamics and eCommerce behavior

- Analyzed, aggregated, and created overall digital marketing strategy for a $3M - $5M landscape build and design firm. -Overall was directly responsible for $500K in revenue generated and increased consumer engagement almost 2.3 times more than what was previously achieved.