Ryan Johnston Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

-Member of core team that drove venture idea to operating company-Lead B2C/B2B brand and marketing initiatives including content development, email/SMS/lifecycle marketing, organic/paid social media, PR, creators, display ads, SEM/SEO, experiential events, partnership marketing, customer service and CRM integration (Salesforce)-Partner with other executive team members to develop auction system logic, UI/UX, and technical implementation of innovative auction platform that enables fractional and traditional 100% bidders to compete in real-time auctions (4 patents pending)-Secured press coverage for company launch and events, including WSJ, Forbes and LA Business Journal-Interface with external affiliates including strategic partners, conference organizers, PR and ad tech agencies-Collaborate with other executive team members to pitch prospective corporate investors and strategic/SaaS partners-Contribute to drafting and editing of SEC offering statements for qualification and patent applications

T.S.T. East, Hk

-Led global marketing function across entire portfolio of brands (internally developed and external licensed IPs), including creative development, paid/performance media, eCommerce/digital, social media (TikTok/Meta/Instagram), influencers, PR, D2C, retail, internal creative studio and external agency partners-Managed strategic business objectives, marketing policies and processes, budgets, and program staffing-Partnered with cross-functional leads (Sales, Product, Operations) to deliver organizational initiatives-Oversaw team of 10 employees (4 direct reports)

Ca

Sweet Lady Jane Bakery LLC - Head of Marketing-Developed brand marketing and product innovation strategies for heritage brand with the objective of scaling and franchising the business from 3 locations + wholesale in Los Angeles to a national organization-Managed all aspects of marketing operations and development of annual marketing calendar, including digital marketing (social media, website, influencer, email campaigns), PR, experiential activations and in-store events-Spearheaded digital marketing strategy and launched new website, leading to 250% increase in online sales conversions and 110% increase in social media engagement rate-Collaborated with Head of Culinary to develop revised menu construct, delivering disruptive products with streamlined operational/financial impacts for improved scalability across new concept store locationsSequoia Games Inc - Vice President of Marketing-Led brand and performance marketing functions, including development of go-to-market (GTM) strategies, eCommerce/D2C, website, email, social media, PR, partnerships, influencers and customer service-Managed product marketing, including product design, development roadmap, consumer research and testingØPUS United LLC – Senior Brand Director-Collaborated on creation of 2021 global brand marketing campaigns for LG's Home Appliances & Electronics divisions ($12B), including Warner Bros film partnerships, professional sports team and athlete influencer activations, and celebrity video game competition content series with digital media platform integrations (Twitch & Triller)-Managed client relationship and 2021 marketing plan development for Shure's North American headphones division, including music video product placements and artist sponsorshipsZG Ventures - Associate-Created brand strategy/product innovation pipeline for multi-state expansion of cannabis portfolio company

Toronto, Ontario, Ca

-Brand Lead for Adult & Hobby Games portfolio; introduced and implemented new strategy for sustained growth in high-margin Adult & Hobby games category; drove 123% YoY top-line revenue growth (with 85% sell-through) via new product innovation, IP acquisition, and marketing investment; introduced The Cat Game (#1-selling new game at Target in 2017)-Spearheaded strategy and execution for activations at San Diego Comic Con and Gen Con to launch 2 new Marvel-licensed games; partnered with GameStop for store takeover launch party at Gen Con with 250+ attendees; led to longer-term relationship with GameStop + ThinkGeek; achieved #2 rating for Hail Hydra Game on BoardGameGeek’s The Hotness List-Brand Lead for Marbles Brain Workshop product line (including award-winning Otrio family game); developed brand strategy hierarchy and 5-year business plan; drove 47% YoY top-line revenue growth via marketing investment, development of strategic retailer partnerships, and global expansion; collaborated with Sourcing to renegotiate supplier agreements and generate $1MM annualized bottom-line margin improvements-Led Marbles Brain Workshop community-building marketing campaign; partnered with social media agency to build Marbles Brain Workshop into a parenting lifestyle brand (Facebook + Instagram); supplemented social media with bi-monthly email newsletters- Partnered with licensee to develop for-profit mobile apps and console games based on Spin Master Games owned-IP-Collaborated with Licensing & Design to win contract pitches for licensing partners, including Marvel, Disney and Warner Bros.-Directed cross-functional team to execute all product and marketing initiatives-Managed P&L for product portfolio, including development of 3-year rolling forecasts, SKU productivity analysis, and inventory-Responsible for mentoring and development of 2 Brand Managers and 1 Marketing Coordinator

Irvine, Ca, Us

- Brand Lead for Core Product Portfolio (85% of corporate revenue); direct a 20-person cross-functional team consisting of R&D, Operations, Finance, Insights, Creative Services, Supply Chain, and Training to drive both limited time offer (LTO) and permanent innovation; manage full end-to-end marketing process, including development of marketing plans, merchandising, and television/digital advertising; facilitate and direct third party relationships, including agencies, vendors, partners and franchisees- Brand Lead for Desserts product platform, including Cinnabon Delights co-branded initiative; responsible for driving Taco Bell's strategic entry into $4.5 Billion ice cream segment- Directed Menu Strategy team consisting of Sales Analysis, Finance, and Creative Services; responsible for identifying strategic menu gaps, streamlining consumer in-restaurant experience, and maximizing top-line and bottom-line sales growth- Developed strategy for new Foodie Revolution product platform to elevate brand quality perceptions by capitalizing upon modern food trends, forming strategic celebrity chef partnerships for borrowed brand equity and credibility, and improving ingredient quality- Rebranded Cantina Bell product platform away from celebrity chef Lorena Garcia to create the Cantina Power Menu, capitalizing on consumer insights to deliver more relevant health-focused product innovation- Led MBA intern recruiting process across 7 core schools, increased intern to full-time conversion from 33% to 60%

Irvine, Ca, Us

El Segundo, California, Us

- Developed new Hot Wheels tech-focused product segment with cross-functional intern team, including design, cost and pricing, sourcing and manufacturing, logistics, strategic product marketing and retail plans; presented to executive team- Identified efficiencies and streamlined Hot Wheels demand planning process between domestic planning, international marketing, and Asia-Pacific manufacturing teams- Analyzed Games division social media initiatives, identified potential growth platforms, and presented roll-out plans for domestic and international markets- Strategized re-brand of heritage game title (Scrabble) and developed marketing plan targeting new consumer demographics

El Segundo, Ca, Us

- Led cross-functional team in strategy, development, UX design, and execution of global digital advertising initiatives, including paid search, display, email, and other online advertising campaign components- Managed acquired lead-generation subsidiary to oversee client development, division P&L, operations, and team of 7 employees; identified and leveraged efficiencies to increase monthly revenues from $200M to over $1MM

Valley Village, Ca - California, Us

- Co-founded elite sales division catering to high net worth clients; recognized with award for ethical sales practices

Valley Village, Ca - California, Us

- Managed groups of salespeople and sales managers (10-40 people per month) for their first month post-hire- Led design and implementation of homeowner's insurance training program

Valley Village, Ca - California, Us

- Managed 10-person sales team; earned President's Club membership

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (B.A.)

High School