Business Analyst
Atlanta, Georgia, United States
• Serve as technical consultant to 4 strategic clients at a SaaS advertising media start-up, effectively adopting customer trust, demonstrating business value, and amplifying competitive moats.• Facilitate 5x demos weekly of key platform functionalities to current and prospective clients, providing technical expertise on four major media buying workflows (Digital, Out-of-Home, Print, National Broadcast).• Act as application configuration/testing expert and technical project manager, keeping teams engaged, informed, and on track to support company adoption rate goals.• Realize client customization requirements through cross-functional collaboration with other Technical Project Managers, Subject Matter Experts (Workstream Leads), and Product Owners on gap analysis and product roadmap.