Ryan Lassi Email & Phone Number

Portland, OR, US

360-degree marketing consultancy for lifestyle brands, artists, and innovative tech, with a focus on startup acceleration, creative strategy, project management, team optimization, and campaign execution.

Leeds, GB

Creative Marketing Studio driving brand growth via content, digital storytelling, and creative strategy. Past and present clients include: Pixelynx, KORUS, deadmau5, Arcade Fire, Fisher, Dead & Company, Drippy, and more.

A cannabis soda for the high minded. Not a soccer mom seltzer. Learn more at: www.drinkdrippy.com

Vancouver, British Columbia, CA

• Marketing Executive & Consultant optimizing growth pipeline for web3 and metaverse ecosystems
• Developed growth strategies across product pipeline
• Created first-ever live action series franchise integrated with NFTs
• Built a global cross-function marketing organization to scale with speed and efficiency
• Led strategy for bridging major web2 clients into the web3 ecosystem
• Delivered creative strategies and conceptual storytelling for 360 marketing campaign execution

London, London, GB

• Drove multimillion-dollar revenues via global marketing strategies
• Led North American Partner Marketing business in cross-functional program delivery
• Innovated signature campaign franchises for top-tier creators worldwide
• Developed Pollen-owned content brands to grow our product offerings at a global scale

Stockholm, Stockholm County, SE

• Built Spotify's owned properties into household brand names
• Led 360 marketing campaigns across global Music Marketing programs
• Oversaw creative direction for Content Marketing initiatives from ideation to execution
• Built global expansion strategies for the Dance & Electronic, Country and Pop genres
• Developed influencer marketing campaigns to grow reach and acquire new users
• Implemented strategic marketing toolkits across Spotify’s global network of teams

Stockholm, Stockholm County, SE

• Connected creators, fans and local scenes across Spotify’s global community
• Managed 360 Experiential Marketing campaigns globally
• Conceptualized and produced content for global and domestic marketing campaigns
• Directed strategic vision and execution for Spotify’s social media live stream program
• Managed cross-functional team workflows; including Marketing, PR, Legal, Brand and Creative
• Guided industry partners in turning creative vision for products into engaging cultural moments

Fuschl, AT

• Led team driving yearly business plans to build Red Bull’s story in music
• Managed regional marketing teams to set best practices and ensure global alignment
• Implemented innovative 360 marketing campaigns across Culture Marketing
• Identified and nurtured relationships with major influencers to amplify cutting-edge content
• Created RB Studio programs to bring artists into the brand’s ecosystem
• Oversaw workflows and budgets across field teams

Fuschl, AT

• Fused Red Bull’s global strategic brand priorities with music team initiatives
• Oversaw 30 Days in LA festival bookings, relations, budgets and experience onsite
• Built long-term strategic partnerships with artists to co-create memorable brand moments
• Managed logistics teams to ensure top-tier execution
• Project managed Red Bull Thre3style DJ qualifier series
• Piloted first 360 Artist Marketing campaign for Red Bull Music

Fuschl, AT

• Oversaw artist development strategies for emerging talent and grew Red Bull’s artist network.
• Identified emerging talent for the artist development program
• Aligned in-market program plans around business plan priorities
• Tracked and leveraged field data to monitor artist development and brand growth
• Led field teams through ideation to activation process
• Managed regional budgets for activations around Red Bull artists

Fuschl, AT

• Piloted social engagement strategy for the national World of Red Bull Campaign
• Transformed Red Bull's social presence into a deeper relationship with consumers
• Managed a dual support function for Red Bull Media House (RBMH) and Consumer Collecting
• Leveraged relevant properties to support key initiatives and better engage target consumers
• Embodied Brand values through consumer engagement initiatives
• Developed reporting needs for Culture and Digital Marketing to support BP initiatives

Fuschl, AT

• Managed marketing and sales programs to build global Brand on campus
• Crafted strategic and tactical plans to impact local user base and Brand awareness
• Activated national programs and events to convey global Brand message
• Enlisted key campus opinion leaders as Red Bull brand ambassadors
• Deployed sampling teams to deliver functional message

• Drove executive decisions for national touring artists
• Produced, funded, and marketed globally distributed albums
• Managed all admin copyrights, licensing agreements, ownership rights, etc.

Finance And Organizational Behavior

Business Administration, Finance, Entrepreneurship, Economics